Archives

How Brands Are Making Fitness Attainable This Summer

Understanding what motivates people to get fit and engage with sports products is a constant challenge for brands. For some, walking a mile each day will be an accomplishment, while for others, completing a half-marathon every year will be their...

Do You Have What It Takes to Be One of the Best Companies in the Country?

Attracting the best talent is becoming increasingly difficult for UK businesses, which is why the most successful organisations are going above and beyond to create a thriving, engaging and fun working environment for their employees. In an intensely competitive market,...

Keeping the Board ‘on Board’ – Judging at the UK Financial Services Experience Awards

“A well designed and well executed mature VoC programme does not simply appear out of the ether. It does not come fully-formed but instead requires careful nurturing throughout its lifetime. Different programmes develop at different speeds and have different trajectories...

The UK Financial Services Experience and the UK Customer Service Training Awards: the Best UK Initiatives Awarded

Event held on 14th July gathered top professionals and companies in customer and financial service, as well as training experts. Amongst a number of exciting initiatives (over 80 presentations), the best were awarded by the panels of expert judges.   Overall Financial...

‘Tis the Season – Why Customer Experience Must Adapt to Changing Seasons

The changing of the seasons has a great effect on our purchasing behaviours as consumers. It’s vital for customer experience (CX) to align with customers’ interests, and the time of year and big seasonal events can change the way in...

CXM Interview: Personalized Customer Experience Never Gets Out of Fashion

Within our series of CXM interview, our Editor-in-Chief, Marija Pavlović, talked with Dressipi co-founders, Sarah McVittie and Donna North about their interesting personalisation solution for the fashion industry. CXM: Dear ladies, thank you for your time. Can you first explain to...

Your Customer Advocacy Program Is on the Verge of Complete Disruption

B2B Marketing Summit, held in June, gathered some industry leaders around a number of relevant B2B and CX topics. Customer Experience Magazine was their media partner, and now we are presenting you an interesting article from two of their speakers...

Pokémon Go – The Augmented Customer Experience

If you are not playing it as we speak, you must have at least heard about one of the most interesting digital phenomena of our time – the augmented reality game, Pokémon Go. Pokémon Go, apparently one of the most popular...

Captains of CX Industry: Four Things Your CEO Is Thinking and What You Can Do about It

Ipsos Loyalty’s annual survey, “Captains of Industry”, asks executive board-level directors and chairmen of some of the UK’s biggest companies[1] for their views on the issues of the day. As well as illuminating what the most senior people in UK...

Video: Amazon “Prime Day” – Basically, it’s Christmas in July

Video Source: CBS News Online retailer Amazon is offering big sales in its second annual “Prime Day.” CBS News financial contributor Mellody Hobson joins CBSN with more on some of the best deals to take advantage of, and how it will...