Archives

Can you create true loyalty with a loyalty programe?

It will come as no surprise that only a fraction of the loyalty cards carried by consumers are used. Generally, people only end up carrying the ones that (a) fit in their wallet and (b) can be placed on a smartphone…...

Finding the missing million

I recently met Guy Letts, Founder and Managing Director of CustomerSure which is an all in one customer feedback system. Apart from what I learnt about the product itself, I also learnt about Guy’s journey, his experience and his ‘battle scars’...

Customer Service for Financial Services

Knowledge based systems offer many unique benefits – Effective customer service software provides multiple advantages for financial services enterprises. Effective customer service is geared towards promoting a cordial relationship between a company and the people who patronize it. In its simplest...

Creating Engagement Through Empathy Engineering?

So how do you build truly great levels of customer value? We have all heard the stories about customers with an 85% satisfaction rating being almost as likely to leave you as those with a 60% rating. Well, perhaps that is...

Customer Experience & eCommerce…

In the world of eCommerce every interaction matters. Just one minute of downtime can cost a retailer thousands of pounds in lost revenue, as well as significant damage to its brand reputation and the business. In light of this, IT is...

Does your online experience create a great impression?

At the 2013 Customer Experience awards the judges were on the hunt for a company offering an exceptional experience to customers online. Clothes2order, a company supplying clothing to businesses for uniforms, promotions and events, with all orders taken via its...

New Health Sector January

NEW Health Sector In partnership with the Patient Experience Network Note From Ruth Evans Welcome to our very special New Year Edition of the PENLetter. As we enter 2014 we would like to wish all our readers and members a very happy, lucky and...

Digital by Choice in Housing…

What do you think of when you hear the words ‘social housing’? Did you immediately think the housing sector is at the forefront of digital innovation? I doubt it. It seems all too common nowadays for those without a connection...

How can real-time customer service improve your customers’ online experience?

Online experience is very much based on self-service. Part of what defines a well designed website is the facility with which visitors can access the information they need. The website’s architecture, design and the ‘Frequently Asked Questions’ section play an...

Yarnfield Park Editorial

In pursuit of excellent customer experience through technology, size does matter… says Richard Smith Head of Sales and Marketing at Yarnfield Park. The way that organisations book, plan and deliver their training and conference events has seen major changes over the...