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Apple’s $500 billion investment to boost U.S. innovation and jobs

Apple’s $500 billion investment to boost U.S. innovation and jobs

Apple has announced its most significant financial commitment yet, pledging to invest over $500 billion in the U.S. over the next four years. This investment will focus on artificial intelligence, silicon engineering, advanced manufacturing, and workforce development.“We are bullish on...

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AI agent

AI agents are ready to do business on your behalf

First we had chatbots, then AI helping overworked support agents to improve customer experience. Now agentic AI (aka AI agents) is the CX hot topic, promising a focused and smart approach to addressing customer needs. But for non-tech types, what...

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The latest cx news

Politics, spending, DEI, and workplace stress: the global impact of shifting policies

Britons divided on the impact of Trump’s anti-DEI policies A poll by Apella Advisors and Find Out Now shows that 53% of Britons believe it would be bad if UK companies followed US firms in scaling back diversity, equity, and inclusion...

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Salesforce and Google’s new power move to transform the AI contact centre game

Salesforce and Google are shaking up the AI game with a major partnership expansion, giving businesses more firepower to build next-gen customer service agents. The move brings Google’s powerhouse Gemini AI to Salesforce’s Agentforce, allowing agents to process images, audio,...

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Zendesk acquires Local Measure to boost AI voice features

Zendesk is turning up the volume in the AI-powered customer service space with its latest acquisition: Local Measure, a specialist in cloud contact centre solutions and a long-time Amazon Web Services (AWS) partner. The move, expected to close in May...

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UK’s Gen Z embrace AI in the workplace

With AI tools rolling out rapidly across business applications, adoption is moving at warp speed from exploratory to essential. Gen Z workers already rely on AI to keep up with their roles. That’s both exciting and concerning for leaders who...

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Frustrated female manager leaning on table, overwhelmed by marketing strategy preparation on computer. Asian businesswoman holds forehead in hands at desk, experiencing a headache in modern workspace.

Companies splurge on the wrong tools while workers struggle, new report reveals

New research reveals a shocking disconnect between corporate tech spending and what employees actually need, putting productivity and morale on the line.Companies are pouring money into technology, but according to Diversified’s latest survey, they’re failing to invest in the tools...

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GenAI in marketing: who’s winning and who’s falling behind?

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

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Prudential Financial building

USCXA winner Prudential launches a solution to cut the chaos out of workplace absences

Insurance and retirement management company Prudential Financial has launched OneLeave, a new solution designed to simplify the often-confusing world of employee absences and disability claims, reducing disruptions for both workers and employers.The platform brings together Prudential’s absence and disability management...

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The holiday return flood: 65% of shoppers sending gifts back

The holiday return flood: 65% of shoppers sending gifts back

According to a recent Akeneo report, nearly two-thirds (65%) of consumers returned or exchanged a holiday purchase this year, with the majority (65%) preferring to return in-store rather than ship products back. This shows a growing consumer awareness of sustainability,...

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