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Unlocking the Sales and Marketing Potential of WhatsApp via Oracle Marketplace

In an ideal world, marketers would build results-driven campaigns effortlessly and cost-effectively. However, stringent budgets, rising consumer expectations, and the prioritisation of personalisation are among the biggest obstacles holding marketers back. Savvy digital marketers are leveraging tool integration to overcome these challenges....

Looking for more business growth? It’s time for emotional loyalty 

We’ve seen it plenty of times in the news over the last year. Rising inflation and the hiked up cost of living has had a detrimental effect on customer loyalty. If your favourite brand has increased their prices to a...

A winning day to remember: UKCXA 2023 event run-down and winners reveal

The UK Customer Experience Awards, hosted by Awards International, is consistently famed for its scale and success. For over a decade, the UKCXA programme celebrates the inspiring efforts of the UK’s CX professionals. They are given a unique opportunity to get...

Advancing content commerce to enhance the customer experience during Christmas trading 

Christmas trading is rapidly approaching. For retailers this highly pressurised time of year is set against sluggish economic growth and high inflation, making it especially vital that they make the most of this prime sales period.   But the economy isn’t the...

How to build resilience as a black CX entrepreneur

The American Psychological Association describes resilience as the process and outcome of successfully adapting to difficult or challenging life experiences. Especially through mental, emotional, and behavioural flexibility.  As a Black business owner, there has been a particular need for me to develop a high level of...

This week in CX: the calm before the retail peak season

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at this week’s events and exciting updates from CXM and Awards International, and more. We’re also looking into new research from Sorted about plans...

How to take care of your employees: having a proactive, sensitive approach to mental health in the workplace

Approximately 1 in 4 people in the UK will experience a mental health problem each year. 1 in 6 report a common, recurring mental health problem each week. Around 3 in 100 people in England are diagnosed with depression every...

Burning bright without burning out – exploring the state of mind of the modern social media manager

World Mental Health Day is a timely reminder for organisations to examine the employee experience. Are employees happy, heard and valued? It’s widely understood that employees who feel fulfilled and personally connected to an organisation’s mission perform better – inspiring happier...

Nutun CX’s approach to putting people first: clients, colleagues, communities 

What does it mean to work for a business with a purpose? This is the question Nutun CX asked itself when setting up a new business growth strategy. We decided to be a community-based business, and this empowers our employees to serve...

This week in CX: what is the future of our offices?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at what contact centre leaders see our future in hybrid working looking like, and how DX professionals are viewing their customers. We also have...