Archives

Gen X and Boomers lead the charge in digital ad engagement

The latest LoopMe study shows that Gen X and Baby Boomers are the most responsive to digital advertising. Over a third (37%) of 45-54-year-olds and 40% of 55-64-year-olds report that they purchase online ads every few months. These numbers surpass...

People powered business success

COVID was a hard reset on life and business. First it stopped everything, and then it changed everything. Nearly five years later, the scale of change brought by the pandemic has started to recede as many businesses attempt to corral staff...

New survey reveals personalisation as top priority for car buyers

A recent survey by Blue Yonder highlights personalsation as a crucial factor for prospective car buyers across the U.S., UK, France, and Germany. The 2024 Consumer Automotive Personalisation Survey reveals that over 40% of respondents planning to purchase a car...

Dialpad revamps its AI contact centre platform

AI-powered communications vendor Dialpad has announced the launch of Dialpad Support, which expands its existing Ai Contact Center into a comprehensive next-generation platform. This enhancement builds on the company’s current capabilities, delivering significant upgrades that transform how businesses manage customer...

SurveyMonkey’s WhatsApp integration boosts engagement and audience reach

SurveyMonkey has expanded its social sharing options by adding WhatsApp, enabling customers to share surveys and forms directly to WhatsApp groups and contacts with a single click. This addition joins SurveyMonkey’s existing social sharing integrations—LinkedIn, X (formerly Twitter), Facebook, and...

Zendesk unveils adaptive AI pricing to drive scalable customer service

Zendesk has unveiled its AI Dynamic Pricing Plan, an adaptive pricing model that allows businesses to integrate AI into their customer service in a way that best meets their evolving needs. By enabling companies to shift their investments dynamically between...

Meta launches beta program to transform education with VR and XR

Meta has announced its Meta for Education beta program, designed to explore the potential of VR and XR in university education through Meta Quest headsets. By collaborating with several universities in the US and UK, Meta aims to transform learning...

Top 5 trends from judging CX Team of the Year – SME

I had the opportunity to be a judge at this year’s UK Customer Experience Awards 2024 organised by Awards International. The awards, now in its 15th year, is a distinctive platform that recognises the innovative efforts of the UK’s CX...

The Access Group acquires US digital guest engagement provider Paytronix

Business management software provider Access Group has announced its acquisition of US-based Paytronix, a guest engagement platform for restaurants and convenience stores. This marks one of the company’s most significant acquisitions in over 30 years and its commitment to expanding...

New retail media solution from dentsu and Salesforce drives growth through personalisation

Dentsu has partnered with Salesforce to launch Smarter Media, a retail media solution powered by AI designed to speed up monetization by allowing personalised buying journeys. According to Salesforce research, consumer expectations around retail experiences are evolving, with 80% of customers...