Archives

Are brands adapting to modern customer search methods?

A whopping 82% of businesses believe that consumers will find brands using social media over the next year. Many are relying on social media to promote and sell stock – often directly through certain platforms. Is this the end of traditional search...

Developing high-quality payment solutions during tech evolution: an interview with Delia Pedersoli

The fintech industry has undergone significant changes in the past three years due to technological advancements. This trend will only continue with the acceleration of generative AI that is expected to change consumer ownership and control over the payment services.  Many...

What impact is the cost of living crisis having on the employee experience?

Stress in the workplace is one of the biggest threats to employers’ greatest resource: their employees. Last year alone, it led to 17 million lost working days in the UK. But despite workplace stress currently reaching record levels, according to a poll...

 Vibe Martech Fest is coming on July 26 in South Africa

Global marketing and technology experts will take the stage at Vibe Martech Fest to speak about how to best adopt technology solutions to deliver customer-centric strategies in the emerging digital economy. Our team is more than happy to announce the...

This week in CX: UK marketers are struggling with generative AI and customer connection

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how marketers in eCommerce are missing that vital customer connection, and how they may be lacking behind now we have generative AI at hand....

What is digital fingerprinting and should I be worried about it?

Unless you’ve been burying your head in the sand or avoiding technology like the plague, you’re probably aware that every move you make online is being tracked by data collection companies. This normally involves setting cookies on your browser or...

How has social media enhanced the customer experience?

Social media has changed the way we interact not just with each other but with businesses too. Businesses that used to be reachable only via a phone call can now be contacted anytime, anywhere, with your smartphone. But just how...

Conducting consumer interviews: your guide to actionable insights  

Consumer interviews are the most powerful method of understanding how a product or service fits around someone’s life. Through interviews, a researcher gets a rare opportunity to observe facial expressions, emotions, and a broader perspective on what value a product...

Capitalising on feedback with conversation intelligence

According to Forrester Research, customers are in a space of survey overload. “We are now sending customers so many surveys that it hurts our CX performance.” Understanding customer feedback is essential if businesses want to improve customer experiences and boost...

Unleashing the power of digital transformation through process mining

In recent years, digital transformation has become an increasingly common trend across the globe. It has gained significant importance due to the rapid advancement of technology and the increasing adoption of digital solutions by customers and businesses. Digital transformation often involves a range of technology initiatives to drive business growth and innovation. Looking at the...