Archives

What are the best practices and solutions for modern complaint management?

Every company out there knows that it is near impossible to not receive customer complaints at some point, on some level. However, they’re not all doom and gloom, and something to worry about. As Bill Gates says, “your most unhappy customer...

The 2023 edition of the International Customer Experience Awards is open for entries

Awards International announces the start of the International Customer Experience Awards ’23. This premium awards program celebrates top results and achievements in CX globally. As of April 3rd, the new edition of the ICXA program is officially accepting entries. Organisations...

A conversation with ChatGPT on the future of digital marketing

As the buzz around artificial intelligence (AI) continues to grow, spurred on by the release of OpenAI’s ChatGPT, I can’t help but think of the 2013 film ‘her’.  The story of a man falling in love with a hyper-intelligent virtual assistant that uses...

How AI is changing the feedback economy

How will artificial intelligence change reputation management? Well, it’s complicated. AI has already helped businesses understand customer feedback at scale and in ways that no human could do on their own. But, with the recent launch of content generation tools like ChatGPT,...

Winners announced for European Customer Experience Awards

The second edition of the European Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme. This year’s edition of European CXA brought together leading businesses from across Europe to share the most remarkable achievements in customer experience. Top companies and...

This week in CX: the determination to fix customer frustrations is strong; plus Twilio & Disney

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at new research into how determined companies are for great CX even in our tumultuous times. There’s also research into how investments into customer...

Debunking the four misconceptions of women in tech

There is no force more powerful than a woman determined to rise! However, common misconceptions that plague our nation’s STEM industries could mean that not enough women are given the necessary confidence, tools, and opportunities to begin a career in these subjects. Let’s take the UK tech industry, for example. A report discovered that only 17% of the IT...

The Great British Rebrand: how influencers have pivoted and why brands need to take note

There’s no denying that influencer marketing has become an established part of brands’ budgets. It’s anticipated that by 2025 the industry will reach a value of $22.2 billion. Brands have witnessed firsthand the effectiveness of influencer marketing in engaging audiences and...

Reality Bites: data, vulnerability, and the opportunity for growth

The face of vulnerability is changing. Nearly every household is battling the cost of energy, fuel, foods and other products – all set against the backdrop of rising inflation and stagnant wages.  This means we need to better understand and interpret data to...

The Communication & Technology Expo 2023: connecting industries from all corners of the Excel

On 22nd March 2023, I headed down to the Excel in London to visit the second day of the Communication & Technology Expo. The event was powered by the Business Revival Series, and had a plethora of industries, companies and stories...