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 CXM’s top 10 articles on thoughtful CX leadership

What is your definition of a leader? Taking responsibility for translating a vision into action and providing people with conditions to do what they do best is a privilege. However, many leaders misunderstand and misuse the term leadership for a...

How to track your social media to improve your CX efforts

A successful social media strategy can bring huge gains: customers who engage with your brand online spend up to 40% more than those who don’t. Needless to say, a social media presence is essential, regardless of the size of your customer base. Recently, B2B...

Looking at 2023: the changing whistle-blowing landscape

Looking at 2023, the year is set to continue to bring macro-economic uncertainty and geopolitical risk. These are likely to impactevery sector in the business world. This will be no different for the customer experience (CX) sector. With this, business leadersneed to be prepared for the challenges and learn how to navigate the current levels of uncertainty....

How can CPG brands navigate increasing inflation?

Inflation is on everyone’s minds. The UK government has spent the last few months desperately trying to get a handle on one of the biggest rises the UK has ever witnessed. Subsequently, it’s of little surprise that inflation is the number one concern not just for consumer packaged goods (CPG) companies,...

Adapting to endure: 2023 social media trends

Social media has never played a more central role to business, and has consequently evolved as the key to a successful marketing strategy. At the same time, it can be a challenge for organisations to keep up with this constantly...

Superior digital customer experience: the ultimate guide

A superior digital customer experience is becoming increasingly valuable in our technologically-advanced world. And it just keeps progressing from there. Long gone are the days where customer interactions only consisted of in-person conversations. Now, digitally advanced interactions are a minimum requirement,...

4 ways to boost productivity & employee happiness at work

Employee satisfaction is one of the most important factors in managing a successful, profitable organisation. Employees that are happy and engaged are more likely to be productive, have fewer sick days, and promote business innovation. When employees are happy, committed,...

This week in CX: UK retail has surged by 57%; plus news from Genesys & Sigma Connected

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the latest research out there. This includes insights into how UK retail figures have declined, Sigma Connected have found that organisations are still...

Using text/SMS messages and AI assistance to retain iGaming customers

Most iGaming companies are familiar with the competitive nature of competition and the fickle nature of players. While a good marketing and retention strategy incorporating the paradigms of ESG – Environmental, Social, and Governance – would better solidify the customer...

 CX Lore 2022 top interviews with some of the leading industry voices

The CX field is evolving and transforming as we embrace the power of technology in understanding people’s behaviours. This can be overwhelming if you are a total stranger in this field. One must grasp everything from observational research, UX, expectation...