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How to become an internationally recognised, forward-thinking company

Forward thinking is a desirable skill for any team member. It means you are proactive; always on hand and ready to deal with tasks; you take risks; and are open to learning and growing.  When you have an entire cohort of...

The fight or flight of airline CX

From strikes and lost luggage to flight cancellations and delays, this year’s travel season saw its fair share of turbulence. This led many passengers to take to social media to express their frustrations. Amid these challenges, social media teams were under...

How will Consumer Duty drive major CX shifts in the retail industry?

The FCA (Financial Conduct Authority) in 2022 published their final rules for the Consumer Duty. This is a set of procedures that companies must have in place to meet the required standard of consumer protection and support. Many companies had to...

Putting the ‘eco’ into eCommerce with zero-party data

Sustainability is not just a desirability – it’s now a necessity. Businesses are scouring for ways to reduce their carbon output drastically. With eCommerce, using advanced customer data platforms (CDPs) to collect and manage zero-party data can be the key...

This week in CX: Twitter, Amazon, and cost-of-living business updates

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Forsta’s predictive analytics, the eighth annual State of Marketing report, and a mass of new business updates caused by the cost-of-living crisis. This includes comments...

The first edition of CXM Review taps into the unknown of a new era of CX

We at the CXM team have always prided ourselves on our values. Connection, knowledge, and bravery. When learning about us on our homepage, we specify – ‘we are here to explore what it means to build businesses with humans at...

Silence of the Customer is louder than Voice of the Customer

Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data? The silence of your customer is a deadly threat to your...

Business 2022: changes in the job market

From the “great resignation” to the cost-of-living crisis, the 2022 job market has been through a lot. The way you conduct business has had to adapt to new employee demands and expectations. Workers are shifting career paths and the opportunity...

This week in CX: Alida, Microsoft Teams, and NordVPN

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Microsoft Team’s integration into ‘walkie-talkie’ devices,  Alida’s new conversational surveys product, new research into data breaches, and how industries have progressed 2 years on from the...

Winners announced for Gulf Sustainability Awards ’22

Dubai, October  – The GSA™ programme concludes another successful year, after bringing together top organisations across the Gulf region to recognise the best sustainability initiatives.  On October 24, the event took place at the Conrad Hotel and Fairmont Hotel, with the judges watching...