Category: Customer Experience

Outdated CMS tech is costing businesses time and sales

Integration issues are holding back global brands, despite significant investments in marketing technology, according to new research from enterprise tech provider Storyblok. The study reveals that 93% of IT and marketing leaders are dissatisfied with their current Content Management System...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences. The integration of GenAI aims to change how brands connect with their audiences. By...

DXC Technology and ServiceNow join forces to unlock genAI value for businesses

DXC Technology has extended its long-standing partnership with ServiceNow to accelerate the adoption of generative AI (GenAI) for businesses worldwide. Together, the companies have established a GenAI Center of Excellence (CoE), combining DXC’s expertise in consulting and implementation with ServiceNow’s...

Salesforce launches new tools for AI agent testing and management

Salesforce has introduced new tools to streamline the lifecycle management of AI agents developed with Agentforce. The new tools streamline testing, deployment, and monitoring processes while offering transparency in usage and performance. Designed for enterprises striving to adopt an “agent-first”...

Online reviews are the primary source for purchasing decisions of UK consumers

UK consumers are increasingly turning to online reviews to guide their purchasing decisions, according to a recent report by Reputation. Notably, 68% of them favours online reviews over recommendations from family and friends (24%), and brand claims (18%). Influencers and...

UK adults spend record 4+ hours online daily as social media dominates

The average U.K. adult now spends 4 hours and 20 minutes online each day, according to Ofcom’s Online Nation 2024 report, which tracks digital habits across the country. This increased from 2023, when the average was 3 hours and 41...

American retailers fail to block email fraud ahead of Black Friday

With the holiday shopping season kicking off this week, new research from Proofpoint uncovers significant gaps in email security among top U.S. retailers. According to the cybersecurity and compliance company, 40% of the nation’s leading retailers are failing to implement...

Building Loyalty in a World That Won’t Wait!

There I was, picking out my usual dinner treat after a long day, just like every night. But tonight, as I waited for my order, it struck me: I’ve developed an emotional connection with Careem Eats – a food delivery...

Medallia named supplier on G-Cloud 14 framework

Customer and employee experience management leader Medallia has been named a supplier on Crown Commercial Service’s (CCS) G-Cloud 14 framework. This achievement enables public sector organisations across the UK to access Medallia’s cutting-edge solutions through the government’s streamlined digital marketplace...

Gen Z lead pay-later spending for personal purchases

A recent report by Splitit emphasises that 42% of Gen Z prioritises pay-later plans for personal purchases this holiday season, with 35% using these options for entertainment and 25% for dining out. Nearly half (47%) of Gen Z indicated that...