Category: Customer Experience

Gender and generational shifts in consumer spending habits

According to a recent Attest survey, a significant gender divide is influencing consumer spending patterns, with 45% of women feeling financially insecure compared to 33% of men. This heightened insecurity is driving women to adopt more cautious spending habits. Currently,...

How brands gain loyalty through more interactive apps

How people shop, and their loyalty to stores, has fundamentally changed. Whilst online shopping boomed during the pandemic, since the restrictions were lifted, many have fallen back in love with in-store shopping.  Online only E-commerce players have struggled to grapple with...

Intelligent physical retail platform Leap raises $20M

Intelligent platform for physical retail Leap has secured $20 million in funding from Tribeca Venture Partners, DNX Ventures, and existing investors. The funds will support the expansion of the company’s store network, retail operations, and investments in platform technology and...

Fintech firm Nuvei launches omnichannel payment solution for the UK gaming industry

Canadian fintech company Nuvei has introduced its omnichannel payment solution to the UK Gaming sector, aiming to simplify payment processes and enhance player engagement. The platform integrates retail and digital payment channels into a unified system, offering operators greater efficiency...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

UK government introduces AI masterplan for business growth

Attempting to generate business momentum amid sluggish economic growth, UK political and business leaders have aligned, in a rare move, with technology experts to promote AI as a financial accelerator.  The AI Opportunities Action Plan comes backed by extra electrical power...

Marketing’s trust issue: How quizzes can help

Today’s consumers are more cautious than ever about sharing their personal information as part of a customer experience. Years of data misuse and questionable practices have left a lasting impression. In a world where privacy concerns are at the forefront,...

Forrester highlights the power of brand and customer experience for sustained growth

Forrester’s recent research emphasises the critical role that Brand Experience (BX) and Customer Experience (CX) play in driving long-term revenue growth. However, many companies treat these dimensions separately, missing the chance to unlock compounded growth by integrating them. By aligning BX...

ServiceNow expands AI horizons through conversational data analysis platform acquisition

ServiceNow aims to strengthen its AI offerings by acquiring Cuein, an AI-native conversation data analysis platform. The move aims to enhance the development of next-generation AI agents on the ServiceNow platform, turning disparate data into actionable insights that improve customer...

Targeted ads are dying, long live AI-enabled personalisation

The death of identity-driven advertising is inevitable, and we must prepare for a future where AI-driven personalisation reigns supreme. We will soon be living in a world where advertising no longer depends on tracking personal information to deliver targeted messages. This...