Category: Customer Experience

an image showing Ma deline di Nonno

The research behind LEGO’s genderless building blocks: insights from Madeline Di Nonno

This first episode of our CX Lore interview session features a conversation with the fantastic Madeline di Nonno. Madeline is the CEO of the Geena Davis Institute on Gender in Media, a non-profit advocating for equal representation for women in...

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2022 edition of the International CXA® now open for entries 

CXM and Awards International gladly announces the launch of the International Customer Experience Awards 2022. The ICXATM website is now live, and Awards International are officially accepting entries.   This premium awards programme will once again recognise and celebrate the best...

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image of customer-centric organisations

What do cxpartners and Google say about the state of customer-centric organisations in 2022?

A new study by experience design consultancy, cxpartners, in partnership with Google, focusing on customer-centricity came across CXM’s desk.   The research report surveyed 110 businesses in Europe and found that customer-centric organizations grow nine times faster and are four times more likely...

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report on how to solve the CX trilemma 

Webex’s report details how to solve the CX trilemma 

A research report by Webex entitled “It’s time to solve the customer experience trilemma” speaks about what is needed to increase customer loyalty so that the bottom line can follow. Immobile, which is part of Webex, took the time to...

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art and science of communication

Drift’s new report: how personalized conversations can convert to leads

Drift has released their new report, which analysed 41 million conversations looking at how conversations can convert to leads which will bring about more conversions, pipelines and happier customers. This is a short overview of the report: “The Science and...

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A cover image for the interview with Clare M.

Women in CX: what does it take to build an empowering startup community?

Clare, you have launched the world’s first global online membership community for Women in CX (WiCX community) on International Women’s Day, March 8th, 2021. Soon after, your LinkedIn page reached over 4.5k followers and in one year, your community membership...

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vector drawing of a business break up with poor-fit customers   

New research by Gartner says that 75% of companies will “break up” with poor-fit customers   

CXM is intrigued by the idea of companies “breaking up” with their poor-fit customers, instead of the other way around. Therefore, when this report came across our digital desks, we knew we had to share it.  Gartner, Inc reveals that by...

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standing out as a woman in CX

Standing out in CX as a woman: a conversation with Gemma Colby

I had the opportunity to first meet Gemma Colby during the webinar hosted by Awards International in December 2021. Together with three other CX leaders, Dejan Markovic, Gabriela Ciupitu, and Laura Tengerdi, Gemma talked about her success as the Head...

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image from the GCXATM (Gulf Customer Experience Awards) and the GREATM(Gulf Real Estate Awards). 

Who are the winners of the Gulf Customer Experience and Real Estate Awards in 2022? 

What a busy, yet incredible week for CX professionals in the Gulf region! On February 21, the guests at the Conrad Hotel in Dubai were bursting with joy while inspiration flowed in the air.  You guessed it! Awards International organized an...

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an image showing the purchasing and post purchase process.

Ending the post-purchase silence by offering customers more choice

The growth of e-commerce recently has been staggering. In 2020 alone, there was a 46.1% year-on-year increase in internet retail sales value in the UK. Of course, many consumers have been forced to shop online as a result of the...

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