Category: Customer Experience

The Need for a Chief Customer Officer: Cultivating a Customer-Centric Culture

Chief Data Officer, Chief Analytics Officer, Chief Digital Officer – over the last few years, we’ve seen the c-suite expand with many new job titles, and the Chief Customer Officer (CCO) is the latest addition. From food giant MARS, to pharma...

Online Retail Revenue Jumps by Over Fifty Percent Amid the Pandemic

The findings of a sample of 278 businesses of new data from Fresh Relevance show a revenue increase of 60 percent for online retail in the last month. Online sales fairly increased in the first week of March, only to jump...

Managing the “Experience Economy” During COVID-19

The term “Experience Economy” is not a new concept and was first used in late 1990s. The concept predicted the experience economy would be the next economic revolution, following the agrarian, industrial and the service economies. It further said that...

NHS Trust Implements Online Medical Consultations For Patients

Walsall Healthcare NHS Trust has recently started conducting online health checks and medical reporting using eClinic video consultation software. The software allows clinicians to exchange medical opinions between themselves, ensuring privacy despite physical distance created by the pandemic. By using the...

Journey Mapping And Real-Time Journey Orchestration Are Critical To Crisis Preparedness And Recovery

Companies have woken up to the reality that customer experience (CX) is critical to their business. To help improve experiences that they offer, CX pros have been quick to adopt customer journey mapping — a methodology to deepen customer understanding,...

Airline Industry Paid Ad Impressions Plummet amid the COVID19 Pandemic

Airline industry paid ad impressions face a dramatic fall by almost 100 percent due to the current situation caused by the COVID19. A recent data acquired by Learnbonds shows that airline industry paid ad impressions dropped by 99 percent in the...

The Road to New Normal: CX In The Age of Coronavirus

“Never make predictions, especially about the future.” Casey Stengel Given the quote, I won’t say how CX will pan out over the next year to 18 months. Instead, I’ll consider companies whose response to the coronavirus crisis has shown grace and...

Let’s have Both Culture and (CX) Strategy for Breakfast!

A lovely perk of being a Customer Experience Professional is that every client is completely unique. A key reason for this is often culture. I recently delivered a CX project for an IoT house – MKL Innovation.  They’re a very successful...

Almost Half of UK Customers Stop a Purchase If Not Offered Their Favourite Payment Method

A recent report on online retailers by PPRO and Arlington Research unveils over half of UK customers (58 percent) would stop their purchase if the checkout process is too complicated. The least tolerant group is comprised of Millennials (people born 1980-1993),...

5 Tips for Achieving CX Success While Working Remotely

In the last month or so we’ve all seen our priorities and approaches to work upended. Our world is completely different than in it was just days and weeks ago. Our daily routines have changed, and so to have our...