Category: Customer Experience

UK Digital Gift Card Market to Soar as Isolation Crisis Creates New Demand

According to the latest predictions from the Gift Card & Voucher Association (GCVA), gifting industry is seeing a shift in consumer behaviour towards digital gifting solutions. With many gifting occasions coming up, Easter, Father’s Day and millions of birthdays, people are...

Incentivised Reviews: Do They Pay Off?

According to a report by Revuze, an automated market insights solution, based on over 300 thousand reviews in the Razors and Blades industry, incentivised reviews increased the average star rating of a product 3.5 per cent, while the average sentiment...

Delivering through the COVID-19 Pandemic

Woah! What is happening? The COVID-19 pandemic has certainly caused massive disruption to our everyday lives. There are countless stories of frontline NHS and other key workers being unable to buy essential food as panic-buying has stripped shelves bare, and the...

When Pandemics Become Innovation Catalysts

We had several plans for the coming week. We had so many things to get done at work. We probably had plans on the personal front too and were upbeat about the next few days.And all of a sudden, the...

Browsing Smart: What are Customers Looking for in the Smart TV Market

According to a report compiled from results gathered by Revuze, 80 per cent of consumers have a positive sentiment towards SMART TV, while 20 per cent give neutral or negative reviews. When customers are looking to buy a new Smart TV,...

How to Improve CX In The Middle Of The COVID-19 Crisis

All of a sudden, the whole world is focused on the COVID-19 pandemic, and that includes your customers. Should you review and change your customer experience (CX) efforts in response? Yes. Many of the specifics vary by industry, but here...

CX Online Masterclasses: Learn from Home!

In partnership with world-renowned CX specialist Ian Golding, we have an exciting announcement to make.  Ian will be running a series of Online Masterclasses, giving you CX tips of the highest quality, all from the comfort of your own home!  The two-day...

Net Promoter Score – the root of all that’s wrong with customer surveys?

Well actually no!  We must remember that Net Promoter Score or NPS for short is one of the forefathers of today’s short, intelligent and low effort surveys.  Without which, many businesses would still be struggling to embed the importance of...

Investment Banks and Financial Services: Ready for CX?

‘Poor Customer Experience’ is costing financial institutions $10 billion in revenue per year, a figure that was revealed in 2019 by a Fenergo research. In the context of a troubled economic environment, cost wars, and a need for transparency, it...

UK Gift Card Market Hits Almost £7 Billion

New research has shown that the UK gift card market industry has reached £6.9 billion in value. A study conducted by the Gift Card & Voucher Association (GCVA) involving 2,000 UK consumers shows a rising awareness around sustainability, as digital gift...