Category: Customer Experience

Making empathy core to customer experience

Technology is now deeply woven into how customer experience (CX) is delivered. So it would be fair to assume that the human touch is missing. 59% of consumers feel companies have lost touch with the human element of CX. They...

Employing empathy in healthcare to facilitate actionable change

Currently, CX professionals rely heavily on survey data to keep their finger on the pulse of their customers’ thoughts, feelings, and opinions. However, amidst the growing pressure, there’s been a demand for more context and clarity. This clarity comes from...

Save your seat for the Forward conference: discover the future of CX this September

Are you a forward CX thinker? Curious about the future of AI and the latest technologies? You will love the upcoming event hosted by Forethought on September 8th.   Forethought are bringing the CX community together to share their insights and connect...

Why proactive customer service is crucial during the cost-of-living crisis 

Britain’s cost-of-living crisis is worsening. Many consumers are left wondering how they will manage soaring bills as the cold months draw closer.  Earlier this month, the UK’s Big Six energy firms urged customers to contact them ahead of the winter. This...

From insight to action: the importance of your customer service

Last year, complaints about customer service were at record level. Poor service negatively impacts a company’s image and, ultimately, its business outcomes. It can also make headlines – not all publicity is good publicity. Companies should continually focus on their...

Three strategies of humanising the patient experience

We are now living through a new era in the post-pandemic age; one that’s been coined “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about: nursing shortages; supply chain issues; and —...

Why are companies struggling to stay relevant to their customers?

88% of executives believe that employees and customers needs are changing faster than businesses can respond to them. It is leading to a crisis of relevance, according to a new report from Accenture*.    “External factors – from economic to cultural, environmental and...

How to persuade others about the ROI of your CX programme

Proving the return on investment (ROI) of customer experience (CX) initiatives can be difficult. Even alongside the fiddly, specific mathematics and logistical elements, it can be challenging to measure and prove. Especially as it could take months, or even years,...

Top three trends in healthcare CX

Healthcare providers are placing more emphasis on care than ever before. That means they’re shifting to a new paradigm for service interaction that doesn’t only focus on providing patient care. But this now also aims to deliver a superior customer...

New research: 88% of senior customers feel ‘shut out’ by online brands

UK consumers over 65 hold significant digital shopping power, with 76% relying on online purchase. However, findings reveal that only 12% feel understood by brands they digitally interact with. While many in this age group are digitally-savvy, the communications options...