Category: Customer Experience

The Problem with Delighting Our Customers

When people talk about customer experience objectives, you often hear them expressed in terms of an overarching desire to delight the customer; to provide them with a next-level experience and exceed expectations. This is, of course, a noble aim, but...

CX: Not a Project, But an Evolution

It’s needless to say that the pandemic has changed everything: every corner of our lives has been affected in one way or the other. The life as we see it is unlikely to return to how it was before and...

The Secret Behind the Ideal Customer Journey

According to a study, it takes approximately 3.5 bad customer service experiences for UK consumers to stop using a product or a service. With people rapidly embracing digital in their personal and professional lives, customer expectations seem to be reaching...

Welcoming a New Dawn in Customer Experience

The ongoing COVID-19 crisis has changed the business landscape forever. One area that has been transformed in recent weeks is the way that businesses connect with their customers. As UK branches and offices remain closed, all interactions have become virtual,...

Engaging Customers in the Post-COVID-19 World

As we continue to live through a global pandemic, one certainty is that COVID-19 has changed many aspects of our lives forever. In particular, consumer life and behaviours have been remodelled by the crisis. It’s a challenging and still evolving...

The Power of Moments in Creating Memorable Customer Experiences

There is a common misconception that to create a memorable customer experience, every aspect of the customer journey needs to be flawless. This has led to a strong focus on creating efficiencies to produce a frictionless experience with the customer’s...

5 Lessons Retailers Learned During The Pandemic

Things may be going back to normal after the height of the COVID-19 crisis for some businesses, whereas others may still be picking up the pieces and forming a new go-to-market strategy for an uncertain future. The virus doesn’t seem to...

Awards International and CXPA are Partnering in Advancing CX

Customer Experience Professional Association (CXPA) and Awards International are pleased to announce they have become Global Partners in Advancing CX. By supporting both companies’ values and services they will work together on various campaigns that will deliver insights and knowledge...

Is Your CMS Forcing You to Choose Between Customer Experience and Business Growth?

For many marketers, and especially those in fast-growing businesses, website management has become a source of constant frustration. As an organisation scales, launches new products and enters new markets, marketers must juggle the competing needs of security and user experience,...

Avoiding Customer Experience Mistakes

Imagine having a conversation with your CX sponsor: “Dear CX sponsor, We defined our customer experience strategy with the help of the best strategy firmWe deployed cutting edge technology to listen, characterise and emphasise our customersWe collaboratively designed and map customer journeysWe...