Category: Customer Experience

Three recent findings on how AI is impacting CX

In 2023, the world returned to ‘normalcy’, with people spending more time offices and at in-person events, having face-to-face interactions, and traveling more. At the same time, many organisations faced macroeconomic pressures to do more with less, while maintaining sky-high...

How AI in banking is fuelling the future of CX and filling in the gaps

Many of us couldn’t live without our bank accounts. Whether it’s for the morning commute or the evening food shop, we’ve seen cash circulation decrease. More and more people rely on contactless payment methods such as Apple Pay, every day. UK Finance has forecast...

Looking for more business growth? It’s time for emotional loyalty 

We’ve seen it plenty of times in the news over the last year. Rising inflation and the hiked up cost of living has had a detrimental effect on customer loyalty. If your favourite brand has increased their prices to a...

Using AI to enhance your customer experience

It seems a long time since AI was the stuff of science fiction – nowadays it’s very much our reality. Lately, AI has become a topic of public interest, with people everywhere taking an interest in its role in our...

The future of retail: how synthetic data creates enhanced customer experiences

In 2016, a viral YouTube video showcased a new convenience store concept. It quickly gained over 16 million views and sparked much online chatter. The store allowed customers to walk in, pick up their items, and leave. No queues, no...

Winning back customer trust with conversational AI

We’ve all experienced the exasperation of navigating automated phone systems, desperately pleading to speak to a human representative to address our issues. It’s a common frustration and one that reveals a pivotal challenge in the realm of customer support. Despite the...

Top tips to implement effective customer loyalty programmes during economic turmoil

Despite falling inflation rates, the UK is still navigating a cost-of-living crisis. Among the ramifications, this crisis has caused shifts in consumer behaviour and purchasing decisions. A recent Capterra survey highlights that 81% of respondents are anxious about increasing prices.As customers reassess their spending...

TikTok made me buy it: the power of consumer community and important CX lessons

The phenomenon of social media and the unwavering influence it has on society is always a fascinating study. There are always new trends for people to jump on and have a go at. TikTok dances, Twitter (sorry, we mean X…...

Top 3 strategies to overcome communication fatigue

When it comes to receiving marketing messages, everyone has a different tolerance level. ‘Communication or contact fatigue’ means different things to different people, but the bottom line is, when customers stop opening emails, ignoring messages and unsubscribing you know you’ve crossed the line.Getting...

Three tactics to improve customers’ post-purchase experience

‘The customer is always right’ as they say, but how much truth is there to this?In recent times, the gap between retailers and customers has grown, especially when it comes to how they view the post-purchase experience. For example, a recent...