Category: Customer Experience

The first-ever US Customer Experience Awards are open for entries

Our colleagues from Awards International are unstoppable on their mission of hosting the largest, and most impactful CX Awards on the planet. This time, they surprised us by announcing the first-ever US Customer Experience Awards. The Customer Experience Magazine team is here to support our...

Only 26% of the content UK customers currently receive from brands is relevant

New research commissioned by Treasure Data reveals that only 26% of the content UK consumers currently receive from brands is relevant, and just 35% say that the content makes them click through.   Of the 2,000 adults surveyed, young people aged 18-34 were most likely...

Gartner’s new research: 75% of customers will call customer support due to loneliness

After almost two years of isolation due to lockdown, many of us ended up being burned out, anxious, or lonely. Empathy, human connection, and quality relationships are righteously the buzzwords in the modern business world. The time has come to...

Forrester predictions for 2022: prioritizing privacy and sustainability in CX

Every year, Forrester publishes prediction reports and shares the biggest trends for the year ahead. To do that, we analyze customer expectations, market dynamics, new technologies and innovations. For 2022, we expect that European brands will look to their customer experience (CX) teams to help them navigate through the lingering effects of the continuing pandemic.  According to our research,...

Are ESG efforts more about the bottom line than about businesses impact on the world?

According to research released this week by NAVEX Global®, only 25% of consumers believe businesses are primarily motivated to undertake environmental, social and governance (ESG) initiatives to make a positive difference to the world. Moreover, 55% of businesses agree it’s more about the bottom line than...

Why aren’t brands prioritizing usability: four accessibility misconceptions

From the UX professional perspective, we, as practitioners, have a significant role in supporting our organization in adopting accessibility products and services. Unfortunately, many of us struggle to influence our companies to make accessibility a priority.  “Accessibility” has become a popular...

Business and organizational anthropology: understanding humans from the inside out

It might come as a surprise that business and organizational anthropology are garnering significant attention in today’s corporate environments. Forrester’s report on ‘The future of CX’ from 2019, named anthropology as a core discipline shaping the path of CX, while...

Netcall’s latest research: 50% of leaders worry they will fail to engage with customers

The latest research by Netcall, a leading provider of customer engagement solutions, in collaboration with Davies, a professional services and technology business, reveals some interesting results. This paper uncovers both drivers and obstacles of further CX transformation. As a team dedicated...

Gartner’s latest research: 64% of customer service leaders will focus on business growth in 2022

Last week, Gartner published the results of their survey on customer service support priorities for 2022. According to the research, 64% of customer service and support leaders named ‘grow the business’ as their most critical priority in the upcoming year. Besides...

Consumers have changed: are brands ready to respond?

From omnichannel shopping to brand switching, the pandemic has accelerated some key trends in consumer behaviour. It has also profoundly altered customers’ perceptions and beliefs about the companies that serve them. Four key trends in customer behavior As an organization that...