Category: CXM News

Gen Z loyalty might be worth £2.5B in January sales

As the January sales approach, Gen Z is set to unleash a staggering £2.5 billion in spending, making them one of the most lucrative consumer groups for brands to engage. However, new research from SAP Emarsys reveals that brands must...

New study reveals the overlooked power of employee appreciation

Feeling valued at work might be the most underestimated driver of success in today’s workplace. The 2025 Appreciation Index Report by Reward Gateway | Edenred reveals how fostering genuine recognition can unlock employee potential, drive engagement, and reshape business outcomes. Beyond...

Almost 90% of telecom providers invest in AI

New Incognito report reveals an acceleration in the adoption of AI within the telecoms sector, with 88% of fixed broadband service providers now actively investigating or trialling AI automation to enhance their services. This surge in AI adoption focuses on...

BFSI and retail surpass expectations with personalised email campaigns

MoEngage has unveiled its latest report that analyses the performance of more than 17.3 billion marketing emails sent via MoEngage’s data-driven platform to assess the impact of various personalisation strategies. Marketers can utilise this data to benchmark their email campaigns...

HR conversational AI platform Maki raises $28.6M Series A funding

HR conversational AI company Maki has secured $28.6 million in Series A funding to further enhance its talent acquisition technology and expand globally.With over 300% growth in 2024, the company has attracted global brands such as H&M, BNP Paribas, PwC,...

AI assistants will replace 25% of mobile app usage by 2027

According to Gartner, mobile app usage is expected to decrease by 25% by 2027, driven by the rise of AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, and Meta AI. Smartphone users increasingly rely on these intelligent agents to...

Care, share and trust: how ALA Insurance become industry disruptors

Two new hires are expected to begin their careers at ALA Insurance in December, a family owned and run firm based in rural North Yorkshire. They’re joining an organisation that by any measure is thriving. Sales are up 32% year-on-year...

AI, gamification, and custom rewards: What’s driving loyalty success in 2025?

What if your loyalty programme could deliver a 5x ROI, boost customer engagement, and save your team hours of work?Antavo’s Global Customer Loyalty Report 2025 reveals how businesses are achieving these results by embracing AI, gamification, and personalised rewards.Based on...

Box’s new AI-powered enterprise plan sets a new standard for content management

Box has unveiled its Enterprise Advanced plan, designed to transform how organizations manage and leverage content with AI. The plan now introduces several tools to help businesses automate workflows, extract valuable insights, and accelerate their processes.“There is a tremendous amount...

AWS unveils infrastructure region in Mexico

Amazon Web Services (AWS) has announced the launch of its new Mexico (Central) Region. The new region will provide businesses, developers, government agencies, and non-profit organizations with enhanced access to AWS’s secure and reliable infrastructure.It allows local organizations to store...