Category: CXM News

One week of Trump: The death of DEI is much misreported

New White House occupant Donald Trump is off to a busy start. He appealed to his voluble base by launching a much-expected war on woke, jousting with Mexico, tarrifying (sic) Columbia and creating other threats to the global business landscape....

HR leaders explore generative AI to boost productivity and efficiency

A recent Gartner survey of 105 HR leaders highlighted the growing interest in generative AI within human resources, though widespread adoption remains in its early stages. The findings reveal that only 5% of HR leaders have fully implemented generative AI...

Sainsbury’s to cut 3,000 jobs

Sainsbury’s has announced plans to overhaul its operations, which could result in 3,000 job losses as the company closes most of its in-store cafes and hot food counters and reduces management roles by 20%.Simon Roberts, the retail giant’s chief executive,...

Does office attendance boost employee wellbeing?

How often should employees work in the office? New research from infinitSpace reveals a clear link between in-office attendance and employee well-being. According to a survey of 1,210 UK hybrid and fully office-based employees, those who worked in the office...

Cresta rolls out AI analyst to decode customer conversations

Cresta has launched AI Analyst, a natural-language interface designed to help organisations analyse customer conversations more efficiently. Part of Cresta’s contact centre AI platform, AI Analyst allows businesses to ask questions in everyday language and receive clear, structured answers supported...

Marketing automation platform Listrak launches first RCS marketing campaign in the U.S.

Marketing automation platform Listrak has announced a major milestone, becoming the first marketing platform provider to launch a Rich Communication Services (RCS) campaign in the United States. The campaign, created in partnership with Dooney & Bourke, a renowned American handbag...

Three artificial intelligence in customer experience trends for 2025

As 2025 kicks into gear, it’s clear that last year was pivotal for customer experience (CX). Generative artificial intelligence (GAI) continued to monopolise attention, making bold promises for the way businesses interact with customers. While some AI early adopters saw gains, others struggled...

Exclaimer teams up with Chili Piper for smarter scheduling

Exclaimer has announced an exciting new integration with Chili Piper, a renowned demand conversion platform. This collaboration empowers businesses to embed personalised meeting booking links directly into email signatures, streamlining scheduling processes and enhancing conversion rates. By removing barriers to...

Over 70% of CX leaders see genAI as the future

Recent research by TELUS Digital Experience (TELUS Digital) reveals that enterprise leaders are entering a pivotal stage in their genAI strategies. Many acknowledge the technology’s potential but face challenges in its adoption.The findings highlight both optimism and gaps in GenAI...

Alvaria and Zoom join forces to redefine customer engagement in contact centres

Alvaria has partnered with Zoom to equip enterprises with tools for driving customer engagement and improving operational efficiency. By combining Alvaria’s compliant outbound solutions with Zoom’s communication technology, the collaboration provides businesses with flexible, secure, and scalable solutions tailored to...