Category: Digital Experience

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

Retailers turn to AI and observability for better digital journeys

The retail industry is leveraging observability to improve digital customer experiences (DCX) and streamline operations, with significant ROI to show for it. According to New Relic’s latest report, retailers see a fourfold return on investment (ROI) from strategic observability efforts....

Technology and costs transform the landscape of business travel

According to the latest report from the International Workplace Group (IWG), the nature of business travel has undergone a permanent shift, driven by advancements in technology and changing global dynamics. The study reveals that routine meetings between international teams are now...

Data reveals user-generated content drives over $8 billion in social commerce revenue

User-generated content (UGC) is driving over $8 billion in annual social commerce revenue, according to a new report by Emplifi, with brands experiencing a 63% year-over-year increase in revenue through this strategy. The study analysed UGC shared by B2C brands...

95% of marketers set to boost AI investments in 2024

The latest Invoca report highlights the growing influence of AI across marketing sectors, with 95% of marketers planning to boost AI investments in the coming year. Based on a survey of 600 marketing professionals across the U.S. and U.K., this...

Retail associates voice concerns over loss prevention amid rising theft

A recent global study highlights growing concerns among retail associates about loss prevention and the overall shopping experience. According to Zebra Technologies’ 17th Annual Global Shopper Study, 84% of retail associates are worried about the lack of technology to detect...

Zendesk unveils adaptive AI pricing to drive scalable customer service

Zendesk has unveiled its AI Dynamic Pricing Plan, an adaptive pricing model that allows businesses to integrate AI into their customer service in a way that best meets their evolving needs. By enabling companies to shift their investments dynamically between...

33% of students say AI boosts job readiness, but only 24% use it regularly

According to a new survey by Coursera, one in three students (33%) believe that utilising AI in their studies helps them prepare for the workforce. However, the survey, which included 1,000 students and 500 educators across UK universities, showed that...

Most IT leaders see AI as a competitive edge, yet data challenges remain

According to Presidio’s new report, AI adoption is advancing rapidly, with 80% of companies already integrating generative AI (GenAI) into their operations, yet a notable 50% admit to launching these initiatives without proper infrastructure, governance policies, or skill sets in...

Future customer success: breaking down silos and redefining metrics

Customer success has moved far beyond simply providing support. It’s now a pivotal function that can make or break a business. However, with this rise in importance comes a surge in complexity, and many CX professionals are grappling with outdated...