Category: Digital Experience

Over  70% of CX leaders see genAI as the future

Recent research by TELUS Digital Experience (TELUS Digital) reveals that enterprise leaders are entering a pivotal stage in their genAI strategies. Many acknowledge the technology’s potential but face challenges in its adoption. The findings highlight both optimism and gaps in GenAI...

Oracle introduces AI agents and generative capabilities to simplify sales processes

Oracle has unveiled AI agents and generative AI features within Oracle Fusion Cloud Sales to improve sales engagements and streamline processes. These tools, now available as part of Oracle Fusion Cloud Customer Experience (CX), harness integrated data from finance and...

Mobile app spending hits $150B in 2024, driven by AI boom

The world of mobile apps experienced remarkable shifts in 2024, with new trends redefining how consumers engage with their devices. Consumer spending on mobile apps reached $150 billion globally in 2024, marking a 13% year-over-year increase, according to Sensor Tower’s latest...

PG Forsta boosts market research with AI-powered efficiency

PG Forsta has launched Research HX, a suite of AI-driven market research tools designed to enhance efficiency, elevate data quality, and accelerate the delivery of actionable insights. “As the demand for faster, more actionable insights grows, the industry needs tools that...

Netigate launches Ask AI to improver feedback management

Feedback management company Netigate has introduced Ask AI, a generative AI-powered feature aimed at helping organisations extract actionable insights from customer and employee feedback data with ease and affordability. The addition enhances Netigate’s experience management platform, empowering businesses across sectors...

UK government introduces AI masterplan for business growth

Attempting to generate business momentum amid sluggish economic growth, UK political and business leaders have aligned, in a rare move, with technology experts to promote AI as a financial accelerator.  The AI Opportunities Action Plan comes backed by extra electrical power...

Targeted ads are dying, long live AI-enabled personalisation

The death of identity-driven advertising is inevitable, and we must prepare for a future where AI-driven personalisation reigns supreme. We will soon be living in a world where advertising no longer depends on tracking personal information to deliver targeted messages. This...

Almost 90% of telecom providers invest in AI

New Incognito report reveals an acceleration in the adoption of AI within the telecoms sector, with 88% of fixed broadband service providers now actively investigating or trialling AI automation to enhance their services. This surge in AI adoption focuses on...

AI assistants will replace 25% of mobile app usage by 2027

According to Gartner, mobile app usage is expected to decrease by 25% by 2027, driven by the rise of AI assistants such as Apple Intelligence, ChatGPT, Google Gemini, and Meta AI. Smartphone users increasingly rely on these intelligent agents to...

Box’s new AI-powered enterprise plan sets a new standard for content management

Box has unveiled its Enterprise Advanced plan, designed to transform how organizations manage and leverage content with AI. The plan now introduces several tools to help businesses automate workflows, extract valuable insights, and accelerate their processes. “There is a tremendous amount...