Category: Digital Experience

AI adoption accelerates in car dealerships

Car dealerships are embracing artificial intelligence (AI) at unprecedented rates, with 81% of dealers planning to increase their AI budgets in 2025, according to Fullpath’s latest report. The report shows that AI is transforming dealership operations, particularly in marketing, sales,...

AI’s role in retail: tackling loss prevention and enhancing experiences

According to Zebra Technologies Corp.’s survey,  84% of retail associates express concerns about loss prevention and the absence of effective technologies to detect safety threats and prevent criminal activity. While consumers are usually satisfied with their shopping experiences, satisfaction levels have...

Chatbot challenges in the telco industry

As telco providers increasingly rely on digital tools to engage customers, chatbots have become a central feature of their online strategy. However, the limitations of chatbots often lead to customer frustration and lost opportunities. Research from 15gifts claims nearly a quarter...

Orange Business debuts a suite of genAI solutions to simplify adoption across businesses

Orange Business, the enterprise division of the Orange Group, has introduced Live Intelligence, a comprehensive suite of generative AI solutions designed to democratise access to AI technology for businesses and local authorities. The initiative builds on the company’s sovereign GenAI...

Outdated CMS tech is costing businesses time and sales

Integration issues are holding back global brands, despite significant investments in marketing technology, according to new research from enterprise tech provider Storyblok. The study reveals that 93% of IT and marketing leaders are dissatisfied with their current Content Management System...

Appier turns data into customer connections with genAI

Appier has introduced GenAI capabilities across its Advertising, Personalization, and Data Cloud platforms to enhance customer engagement and decision-making by delivering more personalised, efficient, and impactful experiences. The integration of GenAI aims to change how brands connect with their audiences. By...

Generative AI takes over paperwork, HR gets back to people

Generative AI is reshaping the HR landscape, with a Bain & Company report highlighting its potential to save 15-20% of HR labour time across businesses. The report shows that HR operations teams could cut time by 35%, talent acquisition teams...

American retailers fail to block email fraud ahead of Black Friday

With the holiday shopping season kicking off this week, new research from Proofpoint uncovers significant gaps in email security among top U.S. retailers. According to the cybersecurity and compliance company, 40% of the nation’s leading retailers are failing to implement...

Accenture invests in Cresta to transform contact centres with AI

Accenture has announced a strategic investment in Cresta, allowing Accenture to integrate Cresta’s advanced AI capabilities into its AI Refinery, a platform designed to help organizations create tailored AI models to address their specific needs. By combining Cresta’s expertise in natural...

Reality Defender partners with TaskUs to combat deepfakes

Reality Defender has partnered with TaskUs to strengthen defences against AI-generated fraud and harmful content. This partnership will help TaskUs teams improve platform security and operational integrity. Reality Defender’s detection technology will integrate directly into TaskUs content moderation workflows via a...