Category: Digital Experience

‘Alexa, What’s the Future of Ecommerce?’

A growing number of UK customers are choosing to purchase from brands using smart speakers such as Amazon Echo and Google Home, with the devices predicted to drive the next wave of ecommerce. In a study of 2,000 adults carried out...

Building Tech to Enhance – not Hinder – Customer Experience

Businesses in the UK today are very focused on bringing digital tools and tech into the heart of their processes. You are a brave Marketing or Operations Director if you say that digital transformation is not at the heart of...

Digital Innovation Brings Awards Victory for Torry Harris Integration Solutions

One of the most inspiring winners at the 2019 UK Digital Experience Awards is planning a return to next year’s event as they continue to provide businesses with innovative digital engines for customers to use. Multinational firm Torry Harris Integration Solutions...

How Conversational AI Reimagines the Customer Journey

Analysts predict that spending on Artificial Intelligence in the retail sector will reach $7.3 billion by 2022, a majority of which will be poured into customer-facing conversational AI solutions like voice assistants and chatbots. That’s not surprising, given how the power of conversation is...

Five Point Plan for Desirable Digital Experience

Today’s cloud-based contact centre solutions make it easier to deliver good customer service whatever the channel.  The real challenge is how to provide a Digital Experience that stands out from the crowd when there is so much noise and too...

CX Matters Most in the age of Digital Darwinism

The scalability of online shopping is any retailer’s dream. Any marketer will tell you that a happy and satisfied customer is your best weapon when it comes to success, but the waters are muddy in the online world and the...

On yer Bike: The Digital Transformation Journey of an Iconic British Brand

The British love affair with bikes is receiving a boost from a growing number of eco-minded commuters keen to swap their car steering wheels for saddles, and a firm at the forefront of this pedal-powered revolution is Brompton Bicycle, famous...

Swimtime: Making a Splash at the UK Digital Experience Awards

At this month’s UK Digital Experience Awards, the day’s biggest success story involved an online platform behind a swimming revolution taking place across Britain. Swimtime is the largest independent swim school in the UK, and since its foundation in 1998 has...

Firm’s Struggling With Post-GDPR Data Access Requests

UK businesses have struggled to handle an upswing in personal data access requests since General Data Protection Regulation (GDPR) came into force, it has been revealed. Research by business process outsourcer Parseq was conducted following the first anniversary of GDPR, and shows...

Five Steps to Boost Your Digital Efficiency

It’s important for brands to provide a great experience every time a customer wants to engage. As the channels to engage continue to expand, brands will want to be accessible and ready to serve. Research indicates that customers who start...