Category: Digital Experience

Harnessing Voice Tech Popularity to Deliver Better Customer Service

The popularity of smart speakers such as Amazon’s Echo and Alexa and Google’s Home Hub is increasingly rapidly. A recent study by Adobe revealed that almost a third of US households now own at least one of these devices, with...

Be Business Savvy With Digital Experience

According to the Harvard Business Review, the seemingly-elusive definition of Customer Experience is “the quality of all of a consumer’s encounters with a company’s products, services, and brand”.  Of course, you want your company to be the best – have the...

A Quarter of British Businesses Suffering Thanks to Poor UX

A quarter of UK business customers would shun a company that had poor website usability and choose to shop elsewhere, according to new research. The findings by full-service e-commerce agency PushON show that of the 500 UK business decision makers that were surveyed, 25...

indaHash Expand into Benelux

UK Business Awards winners indaHash, the influencer marketing platform connecting more than 900,000 digital influencers with brands such as Coca-Cola, McDonald’s, and L’Oréal, has announced it is expanding its global footprint into Belgium, the Netherlands, and Luxembourg. Rodric Leerling is the newly appointed indaHash...

Top Tips for Inclusive Digital Design

In today’s digital-by-default society, inclusive design has never been more important. From healthcare to food delivery, many of our regular administrative tasks are now completed online which – overall – makes people’s lives easier and more efficient. However, those with ranging...

Beat the Chatbot Backlash by Striking a Balance

Forrester has predicted that this is the year “the backlash against chatbots will begin”, but you could say that it has already begun. Headlines painting chatbots as a disappointment, and articles highlighting the funniest chatbot fails are easy to find, yet implementation isn’t...

Demand for DX Simplicity as Customers Crave Convenience

In an age where marketers look to enhance and differentiate their digital offering, 68 percent of consumers are crying out for brands to keep their experience simple, while 92 percent want mere convenience, a new report has shown. Experiences have become too...

Entries Open for 2019 UK Digital Experience Awards

The 2019 UK Digital Experience Awards is now open for entries, as the countdown gets underway to the finals which will be held in London. Now in its fifth year, the awards celebrate the ways cutting edge digital tech is used to...

Adobe Names new EMEA President

Adobe has announced a new President of the firm’s Europe, Middle East and Africa (EMEA) operations.  Paul Robson joins directly from his role as President for Adobe of Asia Pacific (APAC) and has a wealth of experience in leading business...

Merging the Online and Offline Shopping Experience

The current division of the high street and online shopping experience is compelling customers to decide between making a purchase online or offline. This siloed approach to sales might not be the best way for retailers to go about things...