Category: Digital Experience

AI Puts Power in the Hands of the Consumer

Can we foresee a world where Artificial Intelligence (AI) recommends who people should have children with, where they should live, and what their next job should be? This is not the fantasy of an over-stimulated script-writer. AI, fuelled by ever...

Keeping Customers in the Digital World

Today, customer data, knowledge, and insights are more valuable and of more strategic importance than ever before. Customers have more options, greater access to pricing information, and greater means to share their experiences with others, both good and bad, yielding...

Online Sales up, but Shoppers Disappointed in Overall Digital Experience

While online sales continue to grow, people still find the digital shopping experience lacking, with four-in-ten consumers saying they’re unable to differentiate between one online brand and another, research has found. According to a survey of over 1,500 UK consumers by e-commerce...

Jingle all the way in the Digital Age

You’d be surprised to remember it’s early November, the festive lights have started to go up in Carnaby street, our favourite selection tubs are on the shelves, and the mystery has been lifted to what seasonal flavours we can expect...

AI to to Deliver More Personalised Digital Experiences by 2020

UK brands are adopting Artificial Intelligence (AI) as they race to make sense of customer data and deliver more relevant, personalised experiences, while staying on the right side of GDPR, according to new findings. Adobe research, to be published in a...

Only Connect: Fixing Broken Customer Journeys

Brands have never spent so much to attract customers! UK advertising expenditure grew 4.6 percent to £22.2bn in 2017, the eighth consecutive year of market growth. But with so much emphasis on enticing customers, brands are failing to consider how to retain...

Service Providers Missing a Critical Digital Transformation Opportunity

Although service providers are moving at record pace to innovate, a significant engagement channel – the bill – is often overlooked in their digital transformation strategies. That is the findings of a study commissioned by billing and communications software provider BriteBill,...

Earning Back Customers in a Post-GDPR World

Providing valuable Customer Experience online has become more important than ever, particularly since the new GDPR regulations came into force in May. This requires brands to work even harder to earn customer data. Organisations can no longer collect, store, or...

Writing Content That Customers and Google will Like

Creating high-quality content is a necessity for delivering real value to your audience. It’s not enough, however, if you also want Google and other search engines to find your website. To do both, you need to create high-quality content that...

Constantly Connected Customer Service: The Future is Both Human and Digital

Staying in touch is not difficult in today’s technology-driven, interconnected society. The wealth of smart devices and innovative apps at our disposal mean that instant communication is at our fingertips, transforming the way we shop and engage with brands. Businesses now offer their...