Top Tips for Inclusive Digital Design

January 17, 20193min

In today’s digital-by-default society, inclusive design has never been more important.

From healthcare to food delivery, many of our regular administrative tasks are now completed online which – overall – makes people’s lives easier and more efficient. However, those with ranging abilities are often left out; unable to use these platforms (and therefore access the services and information they need) due to poor design practices.

This is particularly relevant following news of a landmark case won against Domino’s Pizza – which must now take steps to ensure its mobile app is fully accessible to all.

Addressing this issue needs to be a priority for businesses – not just in terms of sales lost by not taking advantage of the £212m “purple pound” – but morally, too.

But how to do it? Here is our top tips:

 

  • Invite users with ranging abilities and needs to take part in usability sessions throughout the site’s design process. This will help assess how effective certain features are and highlight areas that need to be improved.

 

  • Include features such as adjustable text size, optional visual effects, close-captioned or signed videos and links in which the clickable area is larger than the surrounding text.

 

  • Constrain choices and actions so that people aren’t overwhelmed by too many options.

 

  • Make content easy to understand. Try to use the language that people use day-to-day.

 

  • Make design choices in the typography and use of colour that make your content more legible, easier to digest, and scan quickly.

 

  • Consider the digital skills of those accessing the website or app, to remove any barriers to engagement. Ask them for feedback regularly.

 

  • In navigation, give people quick routes to the information they need, and minimise the number of steps needed to complete an action so that people can achieve their goals quickly and easily.

Hilary Stephenson

Hilary Stephenson

Established in 2007, Sigma is a leading digital User Experience (UX) agency, which designs, develops and supports information-rich web sites, intranets, mobile solutions and applications. By putting users at the heart of its solutions, Sigma helps to add genuine business value and bring people together. Sigma works with companies large and small, in the public, private and not-for-profit sectors, nationally and internationally. The team believes strongly in developing long term, mutually beneficial strategic partnerships with its customers, with key clients including InterContinental Hotels Group, Sport England and the BBC. In addition, Sigma also runs the North’s leading digital UX event – Camp Digital. Now in its sixth year, Camp Digital attracts world-class speakers who discuss the most important topics and trends in the UX and digital community. Sigma is part of Sigma IT Consulting – a Swedish IT Services firm with over 3,500 staff throughout the world.




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