Category: Digital Experience

Digital Experience is Key to Customer Loyalty, Research Suggests

Nearly three quarters of marketers and CX professionals (74 percent) are investing in Digital Experience (DX) in an effort to foster long-term loyalty and build better relationships with their customers. Research from experience analytics company Clicktale, which surveyed 200 marketing...

The Super Rise of Instagram

Brands have been urged to pay attention to the rise in popularity of Instagram among consumers noted for being ahead of the curve when it comes to tastes in technology. A survey was carried out at the recent MCM London Comic...

Four Vital Questions on Your Local Digital Strategy

You’ve invested in market research into your customer base and you’ve developed a catchy strapline to lure them in-store with a brand promise. You’ve commissioned some beautiful photography for the national campaign and secured high-value ad placements to engage your...

Warning for Retailers who Neglect Social Media Channels

Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive Customer Experience improvements, according to the 2019 Eptica Digital Trust Study. The study found that while retailers successfully answered 59 percent of routine...

Trust through transparency: how marketers can take advantage of GDPR

The one-year anniversary of the European General Data Protection Regulation (GDPR) is now fast approaching.  Since its introduction in May 2018, we as a nation have become more ‘data aware’ than ever before. The maximum fine for not complying with...

Moving to a Collaborative Unified Communications World: A Migration Strategy for Customer-facing Businesses

Organisations of all shapes and sizes are looking to migrate from traditional PBX telecoms platforms to unified communications (UC) environments, integrating their contact centre for greater collaboration. The market is growing robustly. A recent report by Global Market Insights estimated...

Impersonal Emails are Damaging Customer Loyalty

Bombarding customers with irrelevant marketing messages is costing retailers conversions and customer loyalty, new research warns.  A study of 1,000 UK shoppers by marketing tech firm BounceX found that customers want relevant, timely email communications from retailers. Almost two fifths (37 percent)...

eBay ‘Retail Revival’ Experiment Underway in Wolverhampton

Wolverhampton is the seemingly unlikely “testbed” for a new physical store from eBay, which aims to reinvent the high street. The new concept store recently opened its doors to customers as part of a scheme that seeks to merge online and...

Firms Failing to Turn Customer Centricity Talk Into Action

New research reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. A global research report from Optimizely that surveyed over 800 purchasing decision-makers from marketing, product...

Five Major Digital Trends of 2019

Each year, analysts predict trends that will determine the course of the advertising, media, and digital industry in the near future. Year after year, we see the same predictions about the importance of video content, new approaches to SEO optimisation,...