Category: Digital Experience

Only 17% of Brits can recognise when they’re using AI

New research has revealed that over 4 in 5 consumers don’t recognise when they’re using AI. This follows recent news that the UK, EU, US, and more have signed the first legal agreement on AI. Sopro’s new study has found...

Amazon makes it easier for customers to access products across Europe

Amazon has launched Export Central, a tool aimed to provide customers in 39 European nations with a broader selection of products. Sellers that use Amazon’s Merchant Fulfilled Network (MFN) can now offer their products abroad, allowing buyers in countries without an...

AI’s shift from hype to strategic execution

Generative AI is no longer just a buzzword.  According to CallMiner’s 2024 CX Landscape Report, 87% of global CX leaders believe that implementing generative AI is key to their customer experience (CX) and customer service teams, and 91% believe AI will help...

40% of GenAI solutions will be multimodal in three years’ time

According to Gartner’s latest research, 40% of GenAI solutions will be multimodal (text, image, audio, and video) by 2027. This shift is expected to provide an enhanced human to AI interaction, as well as the opportunity for GenAI-enabled offerings to...

Forrester follows up on its list of emerging technologies for 2024

Aerial drones have topped Forrester’s follow-up list of the next 10 top emerging technologies for 2024. The first top 10 technologies list was released in June. This follow-up list highlights how AI continues to dominate the technological landscape, as well...

New partnership aims to grow supply chain SMEs

ProspectSoft has teamed up with Oxford Brookes Business School to help small and medium-sized enterprises (SMEs) in the supply chain sector leverage their customer data for growth. The partnership, supported by a grant from Innovate UK, involved researchers from Oxford Brookes...

Is AI going to save the CX industry?

68% of CX leaders are expecting an end to traditional customer experience as we know it, according to new research released from Zendesk. Nearly 7 in 10 UK CX leaders believe the volume of customer service interactions will increase five times...

Pressure, trust in investment, and responsible policy are driving AI investment

A new survey from ABBYY has found that 58% of companies are worried they will be left behind if they don’t use AI – thus driving their primary motivations for investment. The average investment cost in AI reached £730,000 in the...

17% of cyberattacks will involve generative AI by 2027

Gartner has forecasted that worldwide end-user spending on IT security is projected to increase 15.1% – total $212 billion – by 2025. With this, generative AI will trigger a spike in the cybersecurity resources required to secure it. This will lead...

Gartner forecasts major increase in SaaS backup prioritisation

As the risk of IT outages increases, businesses are recognising the importance of regular data backups. Gartner predicts that by 2028, most enterprises will prioritise backing up their software-as-a-service (SaaS) applications. This marks a significant shift from the current 15% who...