Category: Digital Experience

Omnichannel Customer Engagement: The Business Value

The benefits of an effective omnichannel customer communications programme can be enormous. However, without a clear strategy, businesses may end up ploughing resources into campaigns that aren’t going to deliver the results they need. It is therefore important that organisations assess...

How the Online Checkout Journey is Changing

Artificial intelligence, biometric authentication, and voice recognition are all starting to seep into our everyday lives. As these advancements mature, they affect the ways we interact with the world. The ways we shop, pay, and communicate are all undergoing changes...

Discussing the Future of Digital Experience With Syntasa

UK tech firm Syntasa is helping businesses provide tailored digital experiences thanks to the use of sophisticated AI Assisted Customer Analytics. The firm was among many in attendance at the recent Adobe Summit 2018 digital marketing conference in London, and...

Data’s the way to do it: Enhancing CX in a Digital World

Today’s businesses operate in an overwhelmingly digital world, and every customer interaction, whether over the phone or online, generates data. This data can then be added to all the other information a business has gathered from their customers through their...

UK Consumers to Target Businesses with Onslaught of Data Privacy Requests

New findings from a study by Veritas Technologies, a leader in multi-cloud data management, indicate that many organisations will be inundated with requests for personal information from UK consumers, with two in five (40 percent) already planning to take advantage of...

Smart Home Tech Is Leaving not so Smart Brits Baffled

The results from a recent study published recently by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it.   The study which investigated...

Three Ways AI can Improve Customer Experience

In an increasingly fluid retail marketplace, where purchasing continues to shift from the physical to the digital, companies both big and small must look for new ways to differentiate their brands, build loyalty and keep their customers coming back for...

Billing Issues: Time for Tech to Save Telcos

Billing and accounting errors have become disappointingly normal for the telco industry; a recent study from software company Brite Bill found that a substantial proportion of complaints about telecoms operators were due to billing and contract issues, with billing issues...

Consumerisation: Changing the way we Work

The widespread adoption of mobile and cloud technologies are ‘consumerising’ Digital Experience within the enterprise and driving the reinvention of business. Organisations in every sector are benefitting from, and seeking to take advantage of, new technologies and models that were...

UK Digital Experience Awards Finalists Announced

The finalists for the 2018 UK Digital Experience Awards have finally been revealed, and the line-up promises an exciting day of insightful presentations and tough decisions for judges. The UKDXAs are one of the highlights of the Customer Experience calendar, celebrating...