Category: Digital Experience

Loud and Clear: How Voice Assistants are Revolutionising User Experience

The race for the title of best voice assistant on the market is well and truly on. Microsoft’s Cortana, Apple’s Siri, Google Now, and Amazon’s Alexa are the main contestants, and the competition is getting ever fiercer. The main driving force...

Can Bots be Biased Against Customers?

A new study from software pioneers Pegasystems, which was issued for National Customer Service Week, examines what British customers make of emerging Artificial Intelligence technology. When questioned about previous human customer service interactions, almost half (49 percent) of British consumers said they have...

Invisible Interfaces – a Game-Changer in User Experience?

Technology is constantly evolving, and the field of User Experience (UX) is no different. We have progressed from interacting with desktop computers with a mouse and keyboard, to touch-based interactions on mobile phones, and beyond. Interaction design was revolutionised in...

Can’t Find a Desired Product In-store? Target Has a Solution

It happened to each of us – going into a store to buy something and not being able to find it. Pacing among the raffles completely clueless about the location of the desired item. This is one of the major frustrations...

Ten Tech News Stories You Should Know

Here are the latest tech news stories from the UK and around the world.   1. Microsoft has just announced a new store on London’s Regent Street. There is no specific information on which building their store will occupy or when it...

Ten Tech News Stories You Should Know

Here are the latest tech news stories from the UK and around the world…    1. Google decides to buy HTC’s Pixel division for $1.1 billion. One-fifth of the Taiwanese firm’s total workforce will work under Google.   2. The X Factor: How...

New Apple iOS 11 Features And Design

Everyone has been waiting for the new iOS 11 update from Apple and we have all read numerous rumours about what has been changed and upgraded this time. Finally, the update is available – take a look at the full review...

Ten Tech News Stories You Should Know About

Here are the latest tech news stories in the UK and from around the world.    1. Spectacles offer an entirely new way of making ads, Burger King and Sainsbury gave it a go. These high-tech glasses could be a completely new...

Ten Tech Stories You Should Know About

Here is the latest tech news to get you started this week.   1. Londoners could soon be getting a new much faster and more reliable built-in Wi-Fi on their trains.     2. NewVoice Media’s CloudFest in London is gathering top thought leaders...

It’s Cheaper to Fly from Europe to US to Get The iPhone X, But Is it Legal?

Yet HMRC’s rules are clear: you must pay VAT on your £390-plus US purchases when you fly home, which makes those big savings a lot less appealing. The price of the new iPhone X is so high in Europe that it’s led thousands...