Category: Digital Experience

Forrester follows up on its list of emerging technologies for 2024

Aerial drones have topped Forrester’s follow-up list of the next 10 top emerging technologies for 2024. The first top 10 technologies list was released in June. This follow-up list highlights how AI continues to dominate the technological landscape, as well...

New partnership aims to grow supply chain SMEs

ProspectSoft has teamed up with Oxford Brookes Business School to help small and medium-sized enterprises (SMEs) in the supply chain sector leverage their customer data for growth. The partnership, supported by a grant from Innovate UK, involved researchers from Oxford Brookes...

Is AI going to save the CX industry?

68% of CX leaders are expecting an end to traditional customer experience as we know it, according to new research released from Zendesk. Nearly 7 in 10 UK CX leaders believe the volume of customer service interactions will increase five times...

Pressure, trust in investment, and responsible policy are driving AI investment

A new survey from ABBYY has found that 58% of companies are worried they will be left behind if they don’t use AI – thus driving their primary motivations for investment. The average investment cost in AI reached £730,000 in the...

17% of cyberattacks will involve generative AI by 2027

Gartner has forecasted that worldwide end-user spending on IT security is projected to increase 15.1% – total $212 billion – by 2025. With this, generative AI will trigger a spike in the cybersecurity resources required to secure it. This will lead...

Gartner forecasts major increase in SaaS backup prioritisation

As the risk of IT outages increases, businesses are recognising the importance of regular data backups. Gartner predicts that by 2028, most enterprises will prioritise backing up their software-as-a-service (SaaS) applications. This marks a significant shift from the current 15% who...

UK to see the largest rise in AI-generated social media marketing content

UK businesses plan to use GenAI for an average of 48% of their social media content by 2026, up from 36% in 2024.  In fact, reliance on GenAI for content creation is supposed to increase at a faster rate in the...

Amazon take part in trial for UK drone use

Amazon are among a group of organisations who have been selected for a trial testing drones for business use in the UK. The trial will focus on gathering data on how the drones detect and avoid other aircraft. “Our goal...

FTC Investigating AI-Based Dynamic Pricing

The Federal Trade Commission (FTC) has ordered eight companies to provide more details of their practices. These companies, which use AI to set prices based on consumer data, should now clarify how this may harm privacy, fair competition, and consumer...

Let’s get phygital: How to promote online feedback in-store 

After Sainsbury’s announced a decline in its online sales, with shoppers returning to its stores, there’s now greater pressure on retailers to provide more engaging shopping experiences – and one key way to do that is to improve the in-store customer experience.  In...