Category: Uncategorized

Three steps to finding your data advantage

We all rely on data. Now, more than ever, businesses are beginning to wise up to the benefits of analysing their Big Data streams. But figuring out how data can be useful to your business – large or small –...

How leaders walk the CX talk

Leaders play a key part in creating the company culture. They are role models, and their actions are followed closely. When leaders show how they put customer topics on their own agenda, they...

Nixxis, call centre software, joins the International Saas community!

The call centre market has still gained ground in the UK and Nixxis, professional software publisher specialized in call/contact centre and customer interaction solutions, aspires to gain more market share. The customer excellence is at the heart of today’s preoccupations. With topics like imperatives of flow...

5 successful CRM planning aspects every business should consider

By Bianca Dowling, CRM planning manager, Occam – a St Ives Group company As a driver of long-term business strategy and ROI, CRM (customer relationship management) is climbing up the corporate agenda. Just as with other aspects of data strategy, however,...

How can retailers cater to mum this Christmas?

Earlier this year, research by advertising agency Saatchi & Saatchi in partnership with Mumsnet found that less than 20% of mums relate to the advertising targeted towards them. That’s obviously a concerning statistic for an industry which spends £1.9bn every...

Customer Journey Mapping: The Foundation of Strategic Customer Experience Programmes

Customer journey mapping (CJM) has risen to the top of the agenda for those on the front line of customer experience. The concept of mapping how customers move through different touchpoints of a business is not new, and has, in...

‘Why do you ask?’

Customer insight that can drive change. I’m a sucker for surveys, since becoming an insight professional I’ll do anyone’s about anything just to see what’s going on and to see if I can be delighted by some new thinking. Recently, having...

Whether intentional or not, every business already has a “customer experience”

The question is have you designed this experience or is it just happening? There are many frameworks that exist, we have used one time and time again and have seen the benefits in many organisations. The framework we deploy has four...

A case of serious gaming

Much is made of ‘gamification’ particularly regarding digital communication. We are virtually overloaded with apps and it’s still proving a powerful route to market for brands looking to create connections, build loyalty and attract increasingly younger and digitally savvy consumers. Today,...

Still time to enter or judge at the UK Employee Experience Awards

The clock is ticking but there is still time to enter the UK Employee Experience Awards. Deadline day for entries is 13th November, so if you haven’t put your entry together yet then why not get some help by reading some...