Category: Uncategorized

customer personalisation Starbucks

Four key elements of Starbucks’ customer personalisation strategy

The most recent Cheetah Digital 2022 Digital Consumer Trends Index survey found that 74% of global consumers want brands to treat them as individuals. Therefore, personalisation is a critical factor for companies to consider as the economy points to more...

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Online Store

What strategy to use to promote your online store

According to Statista data, the UK has the largest online shopping market in 25 countries in Europe in 2021.  At the pandemic’s beginning, many businesses felt a dire need for an online presence, since there was now no way to sell...

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ethics in marketing

New research ahead of the GDPR anniversary reveals the gap in expectation when it comes to ethical marketing

New research launched this week by data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting finds that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49%...

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state of UX 2022

State of UX survey 2022: approach to UX measurement is lacking, despite link to revenue and business outcomes

UserZoom’s State of UX Survey 2022 is its fourth annual survey, which takes the temperature of the UX industry to see the trends, challenges, and opportunities ahead. This year 693 UX professionals from 40 countries were asked about the state of UX...

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Finalists announced for Turkey Customer Experience Awards 2022 

The second edition of the Turkey Customer Experience Awards, organised by the esteemed Awards International, announced the finalists for this year’s programme.   TCXATM ’22 will honour and recognise the top results and achievements of Turkey’s leading companies in customer experience. The...

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banner for the USCXA

The US CXA® early bird entry is open until February 25 

US CXA® is so much more than just a competition. It is a place to share knowledge, connect with America’s leading CX experts, and recognize the fantastic results of CX teams across the United States – all while having an...

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A sculpture making a vlog

Seven business movies you may not know about

Everyone loves a good movie. Even more so about the profession they are in. But there are so many out there that you may not know what to watch next. Or that you have already seen them a few times....

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UK CXA 2022

Awards International’s UK CXA® opens for entries on February 14

As a media partner of Awards International for the past ten years, Customer Experience Magazine (CXM) had the honour to witness not only the growth of the company but the positive transformation of the work of the Awards’ team broth...

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customer evaluation

The three days evolution of customer service organizations: from survival to thrive

Imagine someone being stranded on a deserted island after surviving an airplane crash. Let’s call him Rob (after Robinson Crusoe).The first few days on this island will be a struggle for survival for Rob. He will put most of his...

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CX summit 2022

Take part in CX Summit 2022

 CX Summit returns on January 27, to navigate us further in the world of Customer Experience. Don’t miss your chance to learn from the leading voices in the CX industry. Apply today!   What can you expect from the event?   Live from 10 countries, with more than 30 global...

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