Awards International has announced Sinem Yuksel as the chair of the Türkiye Customer Experience Awards 2025.
Yuksel brings over 20 years of experience in the telecoms and finance industry and is a dynamic leader currently serving as the chief marketing and sales and experience officer at TikTak, a next-gen car-sharing platform.
With a track record of supporting customer-centric initiatives, Yuksel previously hosted the Türkiye Customer Experience Awards and CXTrendTalks panel discussions and has served as a judge at the International Customer Experience Awards. Her extensive expertise in leading transformative customer strategies is set to bring valuable insights to the role of chair.
Commenting on the partnership, Yuksel said: “Chairing Türkiye Customer Experience Awards is both an honour and a responsibility that I’m deeply excited about. This role allows me to champion customer experience excellence across sectors, showcasing the transformative power of CX to drive growth and innovation.”
Neil Skehel, CEO, Awards International, said: “We have been celebrating customer and employee experience in Türkiye for the last five years, and each year, the quality of entries gets better. We’re looking forward to gathering for the Türkiye Customer Experience Awards in Istanbul in June, to congratulate the leading lights of CX in the country.”
“We’re delighted that Sinem Yuksel accepted to be the chair for the Türkiye Customer Experience Awards. She brings with her a wealth of local market CX authority and expertise. Her insight during the judging process will prove invaluable.”
Ivana Kircanski, chief operating officer, Awards International, added: “We are delighted to welcome Sinem as the chair of the Türkiye Customer Experience Awards. With her leadership, we aim to elevate the importance of customer experience across Türkiye, inspiring businesses of all sizes—from small enterprises to large organisations—to continue creating remarkable experiences for their customers.”