Artificial Intelligence is transforming consumer shopping experiences, with new research from NielsenIQ (NIQ) indicating a significant appetite for AI assistance in this area.
The study, titled “Consumer Jobs-To-Be-Done Using Artificial Intelligence Computing,” reveals that consumers are twice as likely to identify “finding the product I need while shopping” as their top desired AI solution, surpassing preferences for personalised search, writing assistance, and budget management.
The findings signal a strong demand for AI tools that simplify decision-making and enhance shopping efficiency. As consumers increasingly integrate AI into their daily lives, businesses have a unique opportunity to develop solutions that address these needs.
Across various demographics, U.S. consumers recognise AI’s potential to boost productivity and creativity. For example, Gen Z values AI for tasks like scheduling meetings and setting reminders, which help them manage their fast-paced lives. Knowledge workers rely on AI to draft emails quickly, allowing them to prioritise more important tasks.
Creatives benefit from AI’s capabilities in photo editing, while Gen Z creators particularly seek text recommendations to enhance their content.
“This research shows our dedication to understanding consumer behaviour in the rapidly evolving tech and durables space. We’re excited about the opportunities this research creates to help businesses align with consumer needs, foster trust in AI, and ultimately deliver value to both their customers and the marketplace,” said Liz Buchanan, President of NIQ North America.
As businesses adapt to consumer priorities, those that harness these insights will be well-positioned to develop AI-powered products that foster loyalty and excitement among shoppers.