Extra MSA, UK motorway services provider, has invested in new software to improve customer satisfaction.
The company has partnered with Reputation to gather and analyse customer feedback, allowing for faster service improvements.
The new software investment will provide valuable customer insights and help the company improve its services.
By analysing customer feedback, Extra can identify areas for improvement and respond more effectively to customer needs. This investment is part of the company’s ongoing efforts to expand its online presence and enhance customer accessibility.
“Partnering with Reputation has opened up significant opportunities for the business. We now have new avenues to better connect with our customers, to actively listen, to respond to their needs, and to implement their much-valued feedback back into Extra.
“Customer satisfaction is crucial to every decision we make as a business, and this investment marks a key step in our commitment to delivering this. We will continue to be guided by customer insights in our work and invest in a better future business for us all,” said Tom Dobson, CEO of Extra MSA shared.
Anthony Gaskell, managing director at Reputation EMEA, added, “We are so pleased to see Extra MSA beginning its journey with Reputation, as part of its commitment to customer feedback and in support of their future brand.
“The insights that our software presents will provide clear direction as to the wants and needs of Extra’s customer base – and we are excited to support the business in its efforts to facilitate these.”Reputation software will enable customers to have more impact and get involved in the future of the business.