Canadian fintech company Nuvei has introduced its omnichannel payment solution to the UK Gaming sector, aiming to simplify payment processes and enhance player engagement. The platform integrates retail and digital payment channels into a unified system, offering operators greater efficiency and flexibility.
Key features include a single API that allows gaming operators to manage all payment channels, reducing operational complexity and costs. Consolidated reporting provides detailed insights into player behaviour, supporting more informed decision-making.
Philip Fayer, Nuvei’s Chair and CEO, said: “Our Omnichannel solution is transforming how UK Gaming operators interact with their customers. By breaking down the barriers between online and offline experiences, we’re enabling operators to create more personalised and engaging player journeys. This launch represents a significant step in our commitment to providing cutting-edge payment solutions that drive growth and enhance user experience in the rapidly evolving Gaming market.”
Players benefit from a streamlined experience, with seamless connections between retail and online gaming through features like common card tokenisation. The platform also supports global expansion by offering localised payment methods and ensuring compliance across markets. Its ability to recognise returning customers across channels enables personalised loyalty programs and targeted promotions.
Buzz Bingo, a UK gaming operator, is already leveraging Nuvei’s system. Sam Bailey, Head of Product Fraud & Payments at Buzz Bingo, shared, “Nuvei’s Omnichannel solution is a significant upgrade to our payment infrastructure. It connects our retail and online environments effectively and aligns with our focus on enhancing the customer experience. Working with Nuvei has allowed us to collaborate on new payment options and improve our offerings.”