With Southwest Airlines canceling its signature free checked bag policy, Frontier Airlines sees an opportunity to attract new customers. The airline is rolling out a limited-time offer that includes free carry-on and checked bags, free seat selection, and free flight changes for travelers booking nonstop flights through August 18th.
Dubbed the “Your New Love” promotion, the deal comes with an Economy Bundle at no extra cost, and a free checked bag for flights between May 28th and August 18th, provided customers use promo code FREEBAG. Fares start at $39 each way, but travelers need to book by March 24th to cash in.
Barry Biffle, CEO of Frontier Airlines, said: “We’ve always had heart. Some airlines are walking away from what travelers love, but we’re running towards it.”
The timing is hardly subtle, considering Southwest announced its policy change not even two weeks ago. With Southwest’s policy shift leaving some customers reconsidering their loyalty, Frontier is making its case as the better deal. It’s also part of a broader push to reposition the airline, which recently introduced UpFront Plus seating, offering extra legroom and a guaranteed empty middle seat.