As President Trump’s proposed economic changes spark national debate, a new Market Pulse study from InMoment explores how these policies may shape consumer shopping behaviours and pricing expectations.
The research, which surveyed over 1,000 U.S. adults and analysed 45,000 social media comments, reveals growing concerns over potential price increases and shifting priorities across various demographics and political affiliations.
The study reveals that, while 46% of respondents currently do not plan to change their shopping habits, social media conversations point to rising anxiety about price hikes. Some consumers are already adjusting their behaviour, such as purchasing electronics or hybrid vehicles in anticipation of higher costs.
Jim Katzman, Principal, CX Strategy and Enablement at InMoment, said: “Understanding consumer sentiment in times of political change is critical for businesses looking to adapt and align with evolving customer expectations.”
Looking ahead, the research shows that 83% of respondents believe tariffs on imported goods will affect their future shopping decisions. Many anticipate cutting back on discretionary purchases such as electronics and dining out, with some planning to focus solely on necessities. Concerns about rising prices for essential items such as groceries, clothing, and gas were also prevalent, with social media users expressing worries about spikes in food and agricultural costs.
The study also reveals a political divide in consumer expectations. Liberals are significantly more likely to predict reduced spending on clothing and groceries, while conservatives are more optimistic, with many expecting clothing prices to decrease.