Marketers in regulated industries have a new tool in their arsenal—Acxiom’s Compliance Accelerator—a solution promising to speed up content approval processes without sacrificing compliance. But will it truly revolutionise content production, or just add another layer of bureaucracy?
For marketing teams in sectors like finance and healthcare, balancing creativity with legal red tape is a constant battle. One misstep and campaigns can be delayed, or worse, scrapped. Enter Compliance Accelerator, an application within Adobe GenStudio for Performance Marketing and Adobe Workfront, designed to automate legal reviews and keep campaigns on the right side of regulations.
The database marketing solutions provider claims the solution will automate adherence to industry standards, protect brand integrity, and accelerate campaign approvals. By integrating with Adobe Experience Manager and leveraging AI-powered workflows, it promises to help marketers generate personalised content at the speed of less-regulated industries.
The company says it will enable faster approvals through automated workflows and digital proofing, reducing the time spent on manual legal reviews. AI-driven risk assessment aims to catch compliance issues early, ensuring creative assets meet regulatory standards before they reach the market.
Acxiom also pitches the solution as a way for regulated brands to scale personalisation efforts, producing content at the same pace as their less-restricted counterparts.
On paper, Compliance Accelerator sounds like a dream for marketers tired of back-and-forths with legal teams. But its real test will be in execution—will it truly streamline approvals, or will compliance teams simply shift their scrutiny from content to the AI itself?