Feedback management company Netigate has introduced Ask AI, a generative AI-powered feature aimed at helping organisations extract actionable insights from customer and employee feedback data with ease and affordability. The addition enhances Netigate’s experience management platform, empowering businesses across sectors like banking, retail, and telecoms to make sense of their feedback and take decisive action.

Ask AI builds on Netigate’s recent acquisition of Lumoa, the first CX platform to integrate generative AI, and addresses the growing challenge organisations face in managing vast amounts of feedback. With data pouring in from surveys, online reviews, customer service interactions, and social media channels, businesses often struggle to identify key themes and actionable insights.

The feature allows users to analyse specific data sets, such as feedback from a particular timeframe, channel, or touchpoint, in any language. It delivers instant, clear answers to questions about customer and employee experiences, enabling professionals in CX, EX, and business leadership to respond quickly and effectively.

Carlos Del Corral, chief product officer at Netigate, said: “Many organisations are overwhelmed by mountains of feedback data that often remain underutilized. Ask AI changes this by acting like a 24/7 feedback expert, delivering understandable and actionable insights in seconds. It saves teams countless hours they would otherwise spend sifting through information.”

Ask AI provides immediate recommendations to address critical issues affecting feedback scores, identifies recurring themes, and even supports task scheduling to ensure follow-through on actions. With its intuitive design and real-time capabilities, the tool encourages teams to drive meaningful improvements in CX and EX.

As with all Netigate features, Ask AI complies with GDPR and EU data protection standards, ensuring that all processed data remains secure.

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