Reputation has announced a major expansion of its platform, introducing new features to help businesses gain deeper customer insights and act on real-time feedback. The tools aim to close the gap between brand perception and customer experience.
The updated platform combines advanced AI technology with an infrastructure built for speed and scalability. While traditional feedback mechanisms often lag behind the pace of modern consumer behaviour, Reputation’s system is designed to process large amounts of data from diverse sources in real-time. This architecture supports businesses in meeting current needs while preparing for future demands.
One of the new features, Local Search Insights, gives businesses the ability to refine their local SEO strategies by analysing Google’s local listing data. It helps organisations understand which search terms drive engagement and identify patterns that improve visibility and connection with customers. Item-Level Feedback allows brands to collect more specific and personalised survey data, identifying which products or services matter most to consumers.
The AI Reputation Manager is another significant feature in the expanded platform. With 75% of consumers using tools like ChatGPT for discovery and decision-making, the tool provides real-time insights into how brands are presented in AI-generated search results. By analysing these sources and submitting tailored queries, businesses can gain clarity on their online presence, address inaccuracies, and take proactive steps to influence their reputation.
Joe Burton, CEO of Reputation, said: “With these exciting new features, we’re providing companies with a powerful insights engine that ultimately enables business leaders to uncover what their customers are saying about them and take actions that impact the operational goals that matter to them.”
These features give businesses a way to navigate the fast-changing digital environment with confidence, helping them make informed decisions and adapt to the evolving expectations of consumers.