Footwear and accessories designer Steve Madden will implement advanced AI shopping optimisation into its 25 online stores as part of a partnership with Fast Simon, an online shopping optimisation vendor.
The integration will include stores operating on five continents and in multiple languages, representing all its brands, such as Steve Madden, Dolce Vita, and Betsey Johnson. These brands will utilise Fast Simon’s AI technology for power search, discovery, and enhanced personalisation and merchandising on its global e-commerce sites. Additionally, Fast Simon’s Smart Rendering solution will significantly improve the shopper experience with faster site search and page loads and SEO performance.
“We are constantly exploring the most innovative technology to ensure a seamless path to purchase for our customers. We are excited to expand our partnership with Fast Simon’s AI. Fast Simon’s no-code interface gives our businesses the power and agility to respond to trends in the moment,” said Colleen Waters, VP of eCommerce at Steve Madden.
Fast Simon enhances online stores by offering smart collections, visual merchandising, and AI-powered Vector Search for more precise results. Through their partnership, the brands gain personalised product recommendations and visual discovery tools, boosting cross-sell and upsell opportunities.