SurveyMonkey has presented a powerful suite of market research features designed to give businesses smarter ways to connect with their audiences and uncover meaningful insights.
The updated platform supports respondents in more than 130 countries and offers 56 languages, alongside over 200 customisable targeting options. This means businesses can easily connect with the specific audiences they need for their research efforts.
With 2025 shaping up as a critical year for driving business growth, marketers are under pressure to deliver sharper strategies and actionable insights while working within tight budgets. SurveyMonkey’s new tools allow professionals to bypass traditional research bottlenecks and achieve faster results.
Priya Gill, global head of marketing at SurveyMonkey, said: “Our latest research shows that 86% of marketers are being asked to achieve more with less this year, facing tighter budgets and fewer resources while aiming for higher ROI. These new market research enhancements will empower our customers to address these challenges by generating the insights they need to focus on high-impact strategies. With faster access to insights, greater flexibility, and more advanced analytics, users will have the confidence to make critical decisions in today’s challenging environment where there’s little room for error.”
More precision in research
For those conducting ongoing or longitudinal studies, the ability to schedule surveys up to a month in advance streamlines complex research timelines. Brands can also ensure data accuracy with exclusion features that filter out respondents who’ve participated in similar surveys, delivering cleaner, more reliable results.
SurveyMonkey has also introduced new analytics tools that cater to businesses seeking sharper insights. Users can segment data according to advanced targeting criteria, giving marketers a deeper understanding of their audiences and helping them tailor strategies with precision.
The addition of TURF (Total Unduplicated Reach and Frequency) analysis allows businesses to determine which combinations of product features or marketing messages will resonate most broadly with their target markets. Whether optimising a product design or crafting a campaign, TURF analysis provides clarity on what drives engagement.