Lingerie retailer Victoria’s Secret has picked Global-e, a global direct-to-consumer e-commerce platform, to transform its international online operations, particularly in key markets like Canada and major European countries, including Germany and France.
The partnership allows Victoria’s Secret to implement a fully localised shopping experience across over 100 markets worldwide. Customers can now enjoy features such as pricing in local currencies, various payment options, guaranteed final costs, and improved delivery solutions. These enhancements aim to create a seamless shopping experience for international consumers, reinforcing Victoria’s Secret’s commitment to meeting diverse customer needs.
“We’re excited to partner with Global-e to enhance our international e-commerce capabilities across both our key markets and new regions. We chose Global-e because of their leading technology platform, robust client management support, and deep insights drawn from the broadest client base in the industry,” said Baptiste Marchis, VP of Digital International, Victoria’s Secret.
With Global-e’s end-to-end global e-commerce platform, Victoria’s Secret is well-equipped to navigate the complexities of international retail.
Matthew Merrilees, CEO North America for Global-e, said: “Our team expertly managed the migration project for Victoria’s Secret, allowing the company to efficiently launch its enhanced international e-commerce setup and immediately benefit from new operational improvements. We look forward to working closely with Victoria’s Secret and supporting their global D2C strategy, utilising our experience and data-backed knowledge working with hundreds of leading global enterprise clients.”