The latest Snappy gifting report reveals that 65% of loyalty program members want to receive holiday gifts from their favourite brands, showing the growing role of gifting in customer engagement. This highlights that holiday gifts can significantly influence brand loyalty, with the report indicating that over half (52%) of respondents feel more loyal to a brand after receiving a holiday gift.
In addition, 38% said their sense of loyalty increased somewhat, meaning that 90% of loyalty program members feel more positive about a brand when they receive a holiday gift.
Despite these findings, only 42% of loyalty members have received a holiday gift from a brand, which points to a missed opportunity for companies to engage with their most loyal customers. With 57% of consumers being members of at least one loyalty program and many being part of three to five programs, the competition for brand loyalty is fierce. Holiday gifting offers brands a unique way to stand out and foster stronger customer relationships in this competitive environment.
As loyalty programs become more widespread, holiday gifting can serve as a differentiator for brands looking to deepen customer connections. By incorporating gifting into their customer loyalty strategies, companies can enhance retention, increase customer lifetime value, and turn satisfied customers into brand advocates.
Strategic gifting during the holiday season can help brands build long-term loyalty in ways that go beyond points and discounts, offering a personal touch that resonates with customers.