At the Adobe Summit, Adobe unveiled tools designed to enhance customer experiences through AI-driven personalisation and seamless engagement across all touchpoints.
“Delivering a unified customer experience requires a much more agile and streamlined operation that solves real customer pain points, which can often be resource and time constrained,” said Amit Ahuja, senior vice president, digital experience business, Adobe. “Adobe is uniquely positioned to help brands meet this moment, with deep expertise in unifying AI, data and content production workflows to execute the right digital experiences with precision, while uncovering unseen problems.”
Adobe addresses this challenge with its latest advancements by introducing AI-powered solutions within Adobe Experience Cloud. These new tools harness Adobe’s AI platform, which integrates AI agents and models from both Adobe and third-party ecosystems.
This comprehensive AI framework fuels the Adobe Experience Platform, combining real-time customer data, AI-driven insights, and intelligent automation to orchestrate highly personalized interactions at scale.
Refining omnichannel strategies
A major highlight is the Adobe Journey Optimizer Experimentation Accelerator, a powerful AI-driven module designed to help brands refine their omnichannel strategies. Built within the Adobe Experience Platform, this innovation leverages AI to analyze past and current marketing experiments, providing businesses with actionable insights and recommendations to maximize customer engagement.
Additionally, by integrating these insights into active campaigns, teams can continuously refine and improve customer journeys for optimal performance.
Engagement boost
Adobe also introduced Experience Manager Sites Optimizer, an advanced web performance solution that enhances site engagement through AI-powered recommendations. This tool also proactively detects and resolves issues that affect site traffic, SEO performance, and user experience.
Marketers can instantly implement AI-generated content variations and design changes, eliminating the need for technical support. With real-time insights from Google Merchant Center, businesses can optimise their digital presence and drive higher conversions.
Streamlining marketing workflows
For enterprise B2B teams, Adobe is revolutionising go-to-market strategies with AI-driven account orchestration, automated content creation, and advanced customer journey analytics. Furthermore, new AI agents streamline sales and marketing workflows, intelligently identifying decision-makers, refining lead qualification, and generating personalized content.
These enhancements enable B2B brands to accelerate deal closures and optimise every stage of the customer lifecycle.