Info-Tech Research Group has released a comprehensive study that delves into the transformative effects of AI tools on video production workflows and their critical role in evolving marketing strategies and learning and development (L&D) efforts.
“AI has fundamentally changed how organizations approach video production,” explains Hriday Gulrajani, Senior Research Analyst at Info-Tech Research Group. “By automating repetitive tasks and unlocking creative possibilities, AI tools enable teams to produce high-quality content in a fraction of the time and cost. This evolution is creating new opportunities for businesses to connect with their audiences and achieve their goals effectively.”
The report highlights how organizations embrace AI to overcome common challenges in video production, including high costs, skill gaps, and scalability issues. By integrating AI-powered tools into their workflows, businesses can streamline processes while maintaining quality, allowing them to stay competitive in an increasingly video-centric environment. The tools also help meet the growing demand for personalized and interactive content, ensuring audiences remain engaged and invested.
Automating time-intensive tasks
AI tools transform video creation by automating time-intensive tasks like editing, subtitling, and scene selection, significantly accelerating production timelines. In addition, AI algorithms analyze audience preferences to produce tailored content, enhancing engagement and learning outcomes.
Cost efficiency is another key advantage, as these tools reduce the need for manual labour or outsourcing, allowing in-house teams to produce studio-quality videos. Cloud-based platforms further facilitate real-time collaboration, enabling seamless teamwork across dispersed groups.
Info-Tech’s report also highlights AI-driven solutions leading the way in video production, such as Colossyan, Kapwing, Lumen5, Elai, and DeepBrain AI. These platforms provide a range of features, from AI-generated avatars and script automation to multilingual support and generative AI enhancements. By leveraging such tools, organizations can easily craft impactful content for marketing campaigns, eLearning modules, and global communications.