Amazon has transformed holiday shopping by launching its Virtual Holiday Shop, an immersive 3D experience powered by Amazon Beyond.
“We’re always innovating to enhance the shopping experience and empower customers to discover products in easy and fun ways. With the Virtual Holiday Shop, we are excited to transport shoppers into a new immersive experience where they can browse over 300 of the most coveted gifts and toys of the season,” Carmen Nestares Pleguezuelo, vice president of North America Marketing and Prime Tech.
Upon entering the Virtual Holiday Shop, shoppers are greeted by cheerful holiday music, whimsical animations, and a guided journey through a festive wonderland.
The shop features a curated selection of 100+ gifts, from must-have gadgets and trending beauty products to holiday decor and premium stocking stuffers. This year’s lineup includes sought-after items from brands like Beats x Kim Kardashian, Kate Spade, Bumble and Bumble, and Coach, catering to diverse tastes and budgets.
Apart from its main offerings, the Virtual Holiday Shop includes special sections like the new Virtual Toy Shop, filled with various giftable toys, games, and activity kits.
Moreover, shoppers can interact with a conveyor belt of gifts, shimmering ornaments, and other festive surprises sprinkled throughout the shop. These animations unlock more features and hidden gems, adding a fun, gamified element to the holiday shopping experience.
To find the perfect gift even easier, shoppers can utilise Amazon’s AI-powered tools, like the conversational assistant Rufus and the new AI Shopping Guides. Available on over 100 product types, these guides streamline product information, helping customers feel confident in their choices while saving valuable time.