Best Buy Ads Canada has joined forces with Rokt, an ecommerce technology company, to elevate online shopping experiences for the holidays.
The partnership will see Best Buy Ads Canada integrating Rokt’s advanced machine learning and AI tools to deliver personalised offers and messages to customers on the confirmation page of its ecommerce site, BestBuy.ca.
The collaboration enables Best Buy Ads Canada to feature highly relevant messages from non-endemic brands—companies whose products and services are not directly sold by Best Buy. Advertisers such as Sirius XM, HelloFresh, and DoorDash will now have the opportunity to engage shoppers at a key moment in their online journey, offering curated deals that enhance customer loyalty and shopping satisfaction.
“Our partnership with Rokt gives us a new way to enhance the online customer experience by presenting shoppers with offers and messages that are relevant to them. Ad personalisation is critical to the online customer experience. Rokt’s technology delivers superior ad engagement which speaks directly to relevance, and that’s why we chose to partner with Rokt—their offering is refreshingly unique,” said Tara Wilkinson, Director of Strategy, Best Buy Canada.
Rokt’s platform is designed to optimise the final stages of an ecommerce transaction, where shoppers are most likely to engage with tailored offers. By leveraging Rokt’s capabilities, Best Buy Ads Canada aims to deepen connections with its customers while opening up new advertising opportunities for third-party brands.
Laura Cosgrove, VP Retail Strategic Partnerships at Rokt, expressed enthusiasm for the collaboration: “Best Buy is a trusted destination for all things consumer electronics, and we’re proud to launch this partnership in time for the holidays. By powering relevant messages from non-endemic brand partners, Best Buy can continue to engage its customers by bringing them relevant content.”
This partnership is part of Rokt’s broader efforts to transform ecommerce engagement, as the company expects to power over 4.6 billion transactions in 2024 for brands including Ulta Beauty, Just Eat Takeaway.com, and Macy’s.