AI-powered lead intelligence firm CallRail has announced a tool to track and attribute traffic from AI-driven search engines, offering marketers new insights into lead generation and capturing traffic from platforms like ChatGPT/SearchGPT, Perplexity, and Gemini.
The rise of AI-powered search engines has transformed how consumers find information, delivering personalised and relevant results. Yet, the lack of transparent source attribution has long posed a challenge for marketers, leaving leads generated by these platforms unaccounted for.
“As AI search engines have gained significant traction among consumers, marketers have faced a growing challenge: accurately attributing leads originating from these platforms. Many of these AI-driven search engineers previously hid the traffic source, which has historically made it impossible for marketers to measure and optimise their campaigns successfully. However, this new capability provides marketers with confidence about their attribution data and reflects our ongoing commitment to helping businesses navigate a future increasingly being driven by consumer adoption of generative AI solutions,” said Ryan Johnson, Chief Product Officer at CallRail.
By providing precise tracking of leads from AI-generated search platforms, the tool minimises attribution gaps and allows businesses to enhance campaign performance. Marketers can now account for every lead, whether originating from traditional or AI-powered search engines, ensuring their reporting is comprehensive and actionable.
Beyond improving attribution, the new feature delivers deeper insights into how AI search platforms interact with existing marketing channels. By understanding lead origins more clearly, businesses can refine strategies, boost ROI, and allocate budgets more effectively.